Airedale NHS boost their Nurse recruitment

Following successful campaigns in 2017 and early 2018 Airedale NHS FT have again turned to Just R to help boost their Nurse recruitment. The last digital campaign delivered by Just R enabled Airedale to recruit 30 band 5 nurses in a single day and so the team at the Trust were hoping for similar results from their new campaign which launched in early October.

To ensure that we had the strongest content for the digital campaign the project began with a one day photo and video shoot at the Trust, where the Just R team met with members of the nursing staff to discover why a nurse should choose to join Airedale and what makes the Trust unique. The campaign then ran on social media utilising the Facebook and Instagram platforms to reach qualified and newly qualifying nurses living within a commutable distance of the Trust, applicants were driven to complete simple online enquiry forms and then attend a nurse recruitment open day at the Trust on 15th November.

From only one months worth of activity the campaign delivered extremely impressive results…

  • Reaching a targeted audience of over 70,000
  • Over 5,500 users interacted with the campaign
  • 105 people registered interest in attending the recruitment open day
  • An incredible 75 people registered their interest in the positions via the online enquiry form.


Enquire today about your Pilot Campaign with Just R

Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.