Airedale NHS Foundation Trust

Airedale NHS Foundation Trust were looking to generate awareness and boost attendance to their next nurse recruitment event, they were looking to attract a variety of applicants to numerous roles available within the Trust, at the same time looking to maximising on their current reach and engagement for future recruitment opportunities through Social Media.

They wanted to focus on the unique selling points of the Trust itself, why would a nurse want to work and live in the Airedale Area…we thought that using real life nursing staff would help get their point across and using both video and Gifs Animation this certainly boosted engagement and attraction.

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