4 Months, 26 Hires: How Just R Enabled Offers for Midwifery and Pharmacy Roles

Warrington and Halton ED Nursing campaign

In only three months, Just R and Warrington and Halton Teaching Hospitals NHS Trust (WHH) have collaboratively enabled an incredible turnaround on their social presence, leading to interviews booked with 51 potential candidates and 26 offers made already.

Challenges

  • Attracting to roles in midwifery, emergency nursing and pharmacy 
  • Lack of social media presence
  • Lack of employer brand 
  • Reliance on NHS Jobs and word-of-mouth to promote jobs
  • Close proximity to other hospitals with demand for the same roles
  • Finding the solution to promoting benefits that are greater than roles in the private sector

Just R’s Solution

16

Qualified & Student Midwives Offered Roles

5

Pharmacy Assistants & Pre-Reg Pharmacists Offered Roles

5

Maternity Support Workers Offered Roles

20

Candidates Booked to Interview

Results

  • An audience of 1,491,097 people reached
  • A pipeline of interested candidates booked to interview, including:
    • 9 Maternity Care Assistants
    • 3 Qualified Nurses
    • 6 Qualified Midwives
    • 2 HCA’s
  • Offers made to:
    • 10 Qualified Midwives
    • 6 Student Midwives
    • 1 Pre-Reg Pharmacist
    • 4 Pharmacy Assistants
    • 5 Maternity Support Workers

Conclusion

Despite the challenges faced, Warrington and Halton have proven that delivering a strong employer brand and marketing campaign to highlight hard-to-recruit roles is the most worthwhile task for NHS Trusts to partake in. 

The campaign thus far has demonstrated that the key to driving applications is through the development of a strong and unique employer brand and communication of their employer value proposition.

WHH Pharmacy Campaign 12 22 BA Square

WHH Midwifery Campaign 12 22 BA Square (1)

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