3 Months, 27 Hires at Warrington & Halton: How Just R Supported Appointments in Midwifery and Pharmacy Roles
Warrington and Halton Teaching Hospitals NHS Trust (WHH) make offers to 26 midwives in 3 months through collaboration with Just R.
Challenges
- Attracting to roles in midwifery, emergency nursing and pharmacy
- Lack of recruitment focused social media presence
- No dedicated employer brand
- Reliance on NHS Jobs and word-of-mouth to promote jobs
- Close proximity to other hospitals with demand for the same roles
- Finding the solution to promoting benefits that are greater than roles in the private sector
Just R’s Solution
- Develop a stand alone employer brand
- Determine the Trust’s overall employer value proposition, tailoring to attune to each service
- Boost the Trust’s social media presence, creating awareness of the opportunities available at the Trust
- Built bespoke landing pages for each department with scope to develop into a recruitment website in the future
Qualified & Student Midwives Offered Roles
Pharmacy Assistants & Pre-Reg Pharmacists Offered Roles
Maternity Support Workers Offered Roles
Candidates Booked to Interview
Results
- Offers made to:
- 10 Qualified Midwives
- 7 Student Midwives
- 1 Pre-Reg Pharmacist
- 4 Pharmacy Assistants
- 5 Maternity Support Workers
Conclusion
Warrington and Halton have proven that delivering a strong employer brand and marketing campaign to highlight hard-to-recruit roles is the most worthwhile task for NHS Trusts to partake in.
The campaign thus far has demonstrated that the key to driving applications is through the development of a strong and unique employer brand and communication of their employer value proposition.
