The challenge
Effectively and efficiently attracting Mental Health Nurses
We’ve worked alongside Norfolk and Suffolk NHS Foundation Trust (NSFT) to tackle their increasing shortage of Qualified Mental Health Nurses. On this occasion, we created a strategy for them to effectively and efficiently attract Mental Health Nurses to their community teams.
The solution
Transforming the way NSFT reached potential applicants
We recognised an opportunity to transform the way NSFT reached potential applicants. It focussed on attracting passive applicants to join the Trust.
A two month social media advertising campaign
With opportunities based in Great Yarmouth, the campaign focused on targeting a passive audience out of the immediate Trust area, opening up the pool of potential applicants.
Authenticity can make all the difference when resonating with a passive audience, so we actively engaged with current staff members during the content generation process to create video and written content. The enthusiasm of the staff really shone through.
Using insights gained from current staff, our expert content team also identified key themes and carefully crafted supporting content to further draw potential applicants interest. This focused on communicating both the benefits of joining the Trust and showcasing the unique elements the local area has to offer.
We directed all potential applicants to a bespoke online enquiry form.
Interested applicants were added to the Just R Recruitment Pipeline Management system where the Trust had full visibility and direct access to the interested individuals and could keep track of candidate progress as they moved through the recruitment process.
We developed a digital recruitment campaign, made up of:
Employer brand
Knowing that authenticity can make all the difference when resonating with a passive audience, Just R actively engaged with current staff members during the employer branding and content generation process to create a new identity, video and written content. The enthusiasm of the staff really shone through.
More about this service
Nicola Birrell
Creative Lead
Employer Brand
Recruitment Website
We directed all potential applicants to a bespoke online enquiry form.
Interested applicants were added to the Just R Recruitment Pipeline Management system where the Trust had full visibility and direct access to the interested individuals and could keep track of candidate progress as they moved through the recruitment process.
More about this serviceNicola Birrell
Creative Lead
Creative and UX
Social Media
Using the insights gained from the current staff, our expert content team also identified key themes and carefully crafted supporting content to further draw potential applicants interest. This focused on communicating both the benefits of joining the Trust and showcasing the unique elements the local area has to offer.
More about this service
Rachael Bagshaw
CEO & Founder
Role here
Photography & Video
We worked with all departments across the Trust to develop engaging photography and video with the right messaging to reach passive job seekers and attract them to the organisation.
More about this serviceRachael Bagshaw
CEO & Founder
Photographer
The Results:
People reached over a two month period
People engaged with the campaign via likes, comments & shares
Enquiries received via the bespoke online landing page
Offers made to date
