Attracting Adult Community Mental Health Nurses

Transforming the way Norfolk and Suffolk NHS Foundation Trust reached potential applicants

The challenge 

Effectively and efficiently attracting Mental Health Nurses

We’ve worked alongside Norfolk and Suffolk NHS Foundation Trust (NSFT) to tackle their increasing shortage of Qualified Mental Health Nurses. On this occasion, we created a strategy for them to effectively and efficiently attract Mental Health Nurses to their community teams.

NSFT 3

The solution

Transforming the way NSFT reached potential applicants

We recognised an opportunity to transform the way NSFT reached potential applicants. It focussed on attracting passive applicants to join the Trust.

A two month social media advertising campaign

With opportunities based in Great Yarmouth, the campaign focused on targeting a passive audience out of the immediate Trust area, opening up the pool of potential applicants.

Authenticity can make all the difference when resonating with a passive audience, so we actively engaged with current staff members during the content generation process to create video and written content. The enthusiasm of the staff really shone through.

Using insights gained from current staff, our expert content team also identified key themes and carefully crafted supporting content to further draw potential applicants interest. This focused on communicating both the benefits of joining the Trust and showcasing the unique elements the local area has to offer.

We directed all potential applicants to a bespoke online enquiry form.

Interested applicants were added to the Just R Recruitment Pipeline Management system where the Trust had full visibility and direct access to the interested individuals and could keep track of candidate progress as they moved through the recruitment process.

305k

Quality enquiries
in just two months

6,600

People engaged
with the campaign via likes, comments & shares

40

Quality enquires
received via bespoke online landing page

2

Offers
made to date

NSFT Employer Brand

 

Employer Brand

Knowing that authenticity can make all the difference when resonating with a passive audience, Just R actively engaged with current staff members during the employer branding and content generation process to create a new identity, video and written content. The enthusiasm of the staff really shone through.

 

Recruitment Website

We directed all potential applicants to a bespoke online enquiry form.

Interested applicants were added to the Just R Recruitment Pipeline Management system where the Trust had full visibility and direct access to the interested individuals and could keep track of candidate progress as they moved through the recruitment process.

NSFT Laptop Mockup 01

NSFT Ipad 01

 

Social Media

Using the insights gained from the current staff, our expert content team also identified key themes and carefully crafted supporting content to further draw potential applicants interest. This focused on communicating both the benefits of joining the Trust and showcasing the unique elements the local area has to offer.

 

Photography & Video

We worked with all departments across the Trust to develop engaging photography and video with the right messaging to reach passive job seekers and attract them to the organisation.

NSFT Photography

Quote

Craig Olley, Community Team Manager Norfolk and Suffolk Foundation Trust

"The response has been amazing. We are thoroughly impressed by the results! We have an advert which had rolled over three times with no applicants and we now have interviews, and they are not just local applicants."

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