We evolved the C&M College Network Facebook page with brand new imagery, whilst maintaining current brand guidelines.
The C&M College Network needed to raise brand awareness amongst young people across South Manchester during a key period of the year – enrolment!
The Just-R team designed a content rich digital campaign which reached out to this very specific target audience, aiming to build brand recognition and engagement when they were receiving their results and making a decision about the next step.
There was lots of marketing activity vying for the attention of school leavers during this period, so it was important we made the C&M College stand out.
We did this with a range of ‘thumb stopping’ content delivered across social media including animated GIF’s, short and snappy videos, and clever visual designs.
They reached just over 64,000 young people and just under 5,000 of them engaged with the campaign.
We pushed them into second in the Facebook Engagement League Table, making them one of the biggest college brands on Facebook in the whole of Greater Manchester.
And we did all this in just 4 weeks.
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