Long Term Partners Fill 142 Vacancies in 8 Months

Challenge

• Attracting to a variety of nurse and nurse associate roles across the Trust
• Local knowledge of the vast opportunities available at the Trust
• Reliance on NHS Jobs and word-of-mouth to promote jobs and events
• Close proximity to many other Trusts which pose competition in recruiting

Just R’s Solution

• Locally targeted digital attraction campaign reaching over 1 million people in Greater Manchester
• Promote well organised events for at least 8 weeks prior to ensure we reach quality candidates from across the local area and beyond (offering interviews on the day, too!)
• Consistent candidate engagement to screen and invite prospective candidates to events on a 12 week cycle
• Engagement with candidates who have registered to attend an event through a minimum of 3 touch points, ensuring they feel excited and valued, and the Trust stays top of mind

Results

• Campaign reach of 1,651,713 people
• Pipeline of 2,023 interested candidates, including (but not limited to)
  • 221 Qualified Nurses
  • 374 Student Nurses
  • 212 Overseas Nurses
  • 26 Nursing Associates
• 142 offers made, including 
  • 21 Staff Nurses
  • 42 HCSW’s
  • 50 Student Nurses
  • 13 Overseas Nurses
  • 1 Student ODP
  • 1 Student AHP
  • 32 New to care

Conclusion

Stockport’s focus on a 12 week cycle of events means they have been able to attract and appoint over 140 candidates efficiently and effectively in just 8 months.

Just R have developed Stockport’s strong employer brand by determining SNHSFT employer value proposition, along with sufficient event promotion time and effective candidate processing, the Trust has had great success in filling a variety of vacancies with the help of Just R. The digital attraction campaign goes from strength to strength.