The challenge 

Airedale NHS Foundation Trust approached us with the task of recruiting Nurses to it’s elderly care wards. We fully understood the challenge, as we know that some Nursing positions are harder to recruit for than others. We needed careful messaging here to achieve our ambitions.

16 applicants were offered jobs!


hard-to-fill Nursing positions | Airedale

The solution

Creating a tailored digital advertising campaign

Our focus was on showcasing the unique opportunities that working within this department at Airedale offered people. 

In a bid to generate interest from Band 5 registered Nurses interested in a career at Airedale NHS Foundation Trust, we organised and executed a photo and video shoot on location in the hospital. We met staff and interviewed them. We gained a whole host of bespoke content which could be used to develop our campaign. 

We shared our content for a month-long period across Facebook and Twitter. Interested candidates were directed to an open day event at the Trust.

hard-to-fill Nursing positions | Airedale

The digital recruitment campaign was made up of:

hard-to-fill Nursing positions | Airedale

Graphic Design

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Nicola Birrell
Creative Lead
Creative Lead

hard-to-fill Nursing positions | Airedale

Social Media

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JustR Circular Headshots Lucy

Lucy Burns
Digital Account Manager

The Results:


People Reached with the campaign


Online Applications were generated


Applicants attended the events


Job offers were made

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