Recruiting to qualified and newly qualified Physiotherapist vacancies in the lovely county of Derbyshire!
Expanding on an existing relationship together, DCHS and Just R collaborated to create a 6 month attraction campaign in order to fill Physiotherapist vacancies within the Trust. Rolled out across social media, the campaign consisted of targeted digital attraction ads that utilised the existing branding Just R had created for the Trust.
Rolled out across social media, the campaign consisted of targeted digital attraction ads that utilised the existing branding Just R had created for the Trust.
The Challenge
To efficiently and effectively attract both Qualified and Student Physiotherapists to find out more about opportunities at DCHS.
Derbyshire Community Health Services was experiencing shortages in Physiotherapist roles, so turned to Just R in order to help them raise awareness of the opportunities available and attract values-aligned candidates.
The Solution
All hands on deck approach
Each of the Just R teams played a part in this campaign. Following a photography day, the design team built upon an existing brand identity in order to showcase those working at the Trust. Just R’s digital team created a new, dedicated Facebook page which was focused entirely on recruiting to the Physiotherapy positions, and implemented 6 months worth of target adverts containing key messages in order to attract passive candidates to consider a role at the Trust. The candidate team then contacted those that enquired about the roles, ensuring everybody passed to the Trust would be an excellent fit for the roles! Once passed to the DCHS team, each potential candidate benefited from a bespoke conversation with a member of their team, helping to establish best fit and create a pipeline of candidates for future roles too.
Enquiries in total
Qualified Physiotherapists
Student Physiotherapists
People reached
Targeting the right people
Through Facebook, with enquiries directing to a landing page in order to make the candidate experience as smooth as possible, adverts targeted relevant people to the roles and area, putting key messages and information about the Trust directly in front of them. This resulted in a reach of over 540,000 people, and 141 new page likes to the dedicated Facebook page!
Feedback to help the future of the Trust
Feedback from the team at DCHS was that the campaign helped them view their Trust as a whole in a wider context, and consider how they recruit in the future! From reviewing their student offering, to reconsidering the language used in their traditional job adverts – the campaign helped to highlight and refine areas of focus.
