28 Qualified and Student Physiotherapist Applications Generated in 6 Months

DCHS Physiotherapy   28   FB   Style 2

Expanding on an existing relationship together, Derbyshire Community Health Services (DCHS) and Just R collaborated to create a 6 month attraction campaign in order to fill Physiotherapist vacancies within the Trust.

Challenge

  • A struggle to efficiently and effectively attract values-aligned candidates to hard-to-fill vacancies in Physiotherapy
  • No targeted social media campaign or presence
  • Lack of dedicated recruitment strategy outside of Trac

Just R’s Solution

  • Development of an existing visual brand and extension to create a strong EVP
  • Dedicated recruitment Facebook page with ads run to target both active and passive candidates
  • Candidates screened and passed to Trust by the Just R candidate liaison team
  • Retention feedback provided to the Trust
35

Enquiries in total

16

Qualified Physiotherapists

12

Student Physiotherapists

540,619

People reached

036 OLIVIA ANDERSON
040 EMILY HILL

Results

  • Campaign reach of 540,619 people
  • Pipeline of 35 interested candidates, including
    • 16 Qualified Physiotherapists
    • 12 Student Physiotherapists
    • 5 Overseas Physiotherapists
    • 1 Student AHP
  • 1 candidate under offer

Conclusion

The campaign, while only 6 months in length, succeeded in helping the Trust to find a pipeline of suitable candidates for their hard-to-fill vacancies in Physiotherapy. Engagement from the DCHS team was also a great factor in the campaign’s success, as each potential candidates received a bespoke 1-2-1 conversation with a member of the Trust’s team.

DCHS Physiotherapy Refresh 6

DCHS Physiotherapy 6 FB Style 1

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