Just R join together with Essex Primary Care Careers

Essex Primary Care Hero

The challenge 

A recruitment solution across seven clinical commissioning groups (CCG’s)

We brought together seven CGC’s; Basildon and Brentwood, Castle Point and Rochford, Mid Essex, North East Essex, Southend, Thurrock and West Essex, who all had the need for a digital recruitment solution.

The brief was to optimise the existing Essex Primary Care branding, creating a new recruitment focused identity to represent the seven organisations in the partnership under a single umbrella.

We generated more than 250 job enquiries

The solution

Enabling a joint recruitment strategy 

Here’s the steps we took to make this possible:

Step 1: Defining the branding and creating the Essex Primary Care Careers logo. A strong visual presence that would be instantly recognisable at recruitment events, in print and online.

Step 2: Using the new brand identity to create an online portal to host information on career opportunities and vacancies available across the organisations. Promoting a range of careers for GPs, Nurses, Allied Health Professionals, Receptionists and Administration staff in Essex.

Step 3: We educated and informed a curated audience of GPs, Nurses and Allied Health Professionals about the opportunities available to join the organisations.

 

How does the website work?

It hosts the details for and features an application solution for all live vacancies available across the 240 GP practices in the area. It allows employers to process applications to jobs in real time.

It’s content-focussed and interactive. It appeals to a broad audience and we achieved this by working with the team to utilise their voices and the experiences of staff currently working within the different organisations.
We brought to life the true experience of working within Essex Primary Care through video interviews and on-site photography.

It creates a recruitment pipeline for future applications.

As a result of a solidified branding identity presented across various platforms, we generated more than 250 job enquiries

Employer Branding

Defining the branding and creating the Essex Primary Care Careers logo. A strong visual presence that would be instantly recognisable at recruitment events, in print and online.

Social Media

We educated and informed a curated audience of GPs, Nurses and Allied Health Professionals about the opportunities available to join the organisations.

Recruitment Website

Using the new brand identity to create an online portal to host information on career opportunities and vacancies available across the organisations. Promoting a range of careers for GPs, Nurses, Allied Health Professionals, Receptionists and Administration staff in Essex.