Tameside & Glossop Fill 9 Hard to Recruit to Vacancies in 6 Weeks

Challenge

• Attracting to roles in School Nursing and Health Visiting – both hard to fill positions.
• Reliance on word-of-mouth and traditional NHS recruitment methods.
• No targeted advertisement on dedicated Trust recruitment social media channels.
• Reliance on agency recruitment in order to fill vacancies.

Just R’s Solution

• Locally targeted digital attraction campaign reaching over 100,000 people in Greater Manchester
• High impact digital marketing campaign targeted towards School Nurses and Health Visitors.
• Utilising existing employer brand which is recognised as Tameside and Glossop’s bespoke and stand alone identity
• Advertisement of role-specific events and recruitment days to boost candidate awareness
• Streamlining of enquiries for specific roles
• Easy sign up for candidates ensuring the candidate journey is as simple and stress free as possible

Results

• An audience of 174,114 was reached in just under 2 months.
• A pipeline of 125 potential candidates including:
  • 2 Health Visitors
  • 56 Qualified and 29 Student Nurses
  • 2 Qualified and 2 Student Midwives
  • 1 Qualified Mental Health Nurse
• Offers made to:
  • 7 Band 5 RGN to train as Health Visitors
  • 1 Band 6 Health Visitor
  • 1 Band 5 School Nurse

Conclusion

Despite initial concerns about a lack of both Health Visitors and School Nurses in the local area, this campaign has proved incredibly successful in filling all currently available vacancies in Health Visiting for the Tameside team.

This is evidence to the power of digital marketing. Creating awareness of available roles in the local area  reaching active and passive candidates. A targeted digital advertising campaign with a direct call to action can fill those hard-to-recruit vacancies.