Summary

The Devon Partnership NHS Trust was looking to raise awareness of their Mental Health Nursing vacancies at their secure hospital in Dawlish, Devon. Faced with significant challenges given the current demand for Mental Health Nurses, the Trust turned to Just R for help in targeting these hard to reach individuals and inviting them to a virtual recruitment event.

We collaborated with the team to create and launch a highly targeted digital attraction campaign, celebrating everything the Trust has to offer- especially the stunning Devon landscapes and work life balance this offers!

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The Challenge

To attract Mental Health Nurses to consider a role within a Secure setting in the beautiful Devon.

The Trust was experiencing staff shortages within Secure Services, with a number of vacancies for Mental Health Nurses needing to be filled urgently.

Aware of significant challenges on a National level for this hard to reach position, we knew this campaign needed to have positive and persuasive key messaging reaching as wide an audience as possible.

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Our Solution

A focused digital attraction campaign

The 8 week campaign saw Just R create an enticing brand campaign that went out on Facebook. Combined with beautiful photography and video interviews with existing staff, the identity drew people in to enquire about the recruitment event.

A focus was placed on showcasing the key selling points of the Trust, including the beautiful location, relocation package and unique learning opportunities – how could you resist?

Reaching out to Universities

To maximise reach and enquiries, the Just R team proactively contacted several Universities which run the specialised Forensic Mental Health course to inform them of the recruitment event. This resulted in an increase in the number of attendees at the event, adding extra value to the campaign.

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Ensuring a positive candidate journey.

The Just R Candidate Consultant team called each individual within 48 hours of their first enquiry, encouraging them to attend the virtual recruitment event. This personal touch helped to improve attendance and also built a strong relationship between the Trust and the ideal candidates.

Keeping in touch with candidates helped to build a positive perception of the Trust and their recruitment process, while also making the journey from initial contact to starting in post as short and efficient as possible.

Teamwork makes the dreamwork!

Forming a collaborative relationship with the Trust team meant that every enquiry was maximised and ensured a great candidate journey.

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The Results:

39

Enquiries of interest

80%

Of candidates booked to attend the event did so

7,788

People engaged with the campaign

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