NNUH Generates Over 70 Nurse Enquiries in its First Week
Challenge
→ Urgent need for nurse and HCSW vacancies to be filled
→ COVID-19 affecting the recruitment and retention of workforce
→ Reliance on Trac and word-of-mouth to promote vacancies at the Trust
→ Unique challenges in recruiting roles across the Trust
Solution
Having worked with NNUH since 2018, this is the second time Just R has worked with NNUH to specifically deliver a campaign in response to the global pandemic. Using our understanding of the Trust’s unique challenges and building on the recruitment brand created through previous campaigns, our existing relationship has allowed us to quickly launch effective campaigns to drive urgent recruitment at the Trust.
Results
3 Week Campaign:
Reach → 50K
Enquiries → 6,600
Offers Made → 13 Nurses
Instant results through this campaign are made possible due to the ongoing development and promotion of their employer brand, with ‘always on’ digital marketing techniques and a strategy to drive applicants to the Trust.
Contact us
Neil Fisher, Recruitment Manager
I’ve always found the Just R team to be helpful and knowledgeable, and we’ve built an excellent relationship over the years. They understand NNUH, our challenges and our priorities, and have been central to the complete transformation of our brand and approach.
