Does My Trust Need a Recruitment Site?
From our research, we know that there are 171 NHS Trusts without a recruitment website. There are many reasons for which we advocate the design and build of stand alone, bespoke Trust recruitment websites. Here are your biggest questions, answered.
In today’s world, recruitment doesn’t just happen when a vacancy arises. It’s a constant, ongoing cycle and the NHS should know this more than any other organisation.
Smart employers face this by always being on the lookout for strong potential candidates, resulting in individuals being bombarded with opportunities from all angles.
The growing list of social platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok enable targeted reach of individuals, wherever, whenever. Candidates expectations are also so much higher, by 2030 an incredible 30% of the workforce will be digital natives. If your Trust’s recruitment site isn’t up to scratch, you will be missing out on this younger audience.
A dedicated recruitment site, designed and built with your ideal candidate in mind, acts as the shop window for your organisation. The experience should be seamless, built with a positive user journey in mind. It is no longer good enough to have to search for content, people today expect websites to be easy to use and if they can’t find what they are looking for quickly, they will simply give up and go elsewhere.
We already have a Trust website, why do we also need a recruitment site?
- The two sites should absolutely be linked, but your Trust website is patient-focused, and a recruitment website is candidate-focused. Job vacancies are only easy to find on less than 20% of Trust’s websites – you can not expect a potential candidate to apply for a vacancy if they can’t find the job posting!
- To develop and showcase your Trust’s unique employer brand – appealing to candidates who truly align with your values.
- Control the narrative and celebrate successes, showing your Trust in its best light. Your recruitment site should be full of information on benefits, culture, teams and the things your Trust does that go beyond the salary.
- Widen participation from candidates enabling your Trust to appeal to people from all backgrounds, ages, ethnicities, etc. achieved creatively through photography, content, videos, etc.
- You can have a personality! It’s not unusual for Trust sites to be, let’s face it, dull and clunky. Experiencing your Trust online is a reflection of your organisation – make it a great one. 75% of people base a company’s credibility by how their website looks, feels and responds.
- You have full control to make updates as and when you need, adding engaging, reactive content to attract candidates.
What’s the difference? Microsites vs websites
- Mainly, size. A microsite is smaller – with 4 pages or less. A website has more than 4 pages.
- Microsites focus on a specific need, decided by your organisation – for example to showcase a specific department with a specific need.
- Microsites are a great starting point, which can be expanded and developed over time as experience and understanding what is possible is understood.
- Recruitment websites are well-rounded and informative for all recruitment needs and offerings of the Trust, going into detail about what makes you different from your competitors.
Why should we work with Just R to create our site?
Recruitment microsites and websites have the benefit of collecting information from potential candidates through data capture forms to create a recruitment pipeline for your organisation. Why does this matter?
- Our collaboration gives your Trust a bespoke talent pipeline of candidates interested in working with you and can be used to notify candidates of new opportunities, creating a strong and diverse pool of potential candidates.
- At Just R we have a bespoke solution to manage these NHS talent pipelines and talent pools through our RPM system, tracking each candidate throughout the recruitment process.
We have dedicated web designers and developers at Just R who work closely with you on the creation of your recruitment site – meet Zoe
The success of a microsite/website is achieved through the collaboration of the Trust and the delivery team here at Just R. Our Project Managers, Web Design team and Photographers ensure the objectives and key messages, decided by the Trust, are translated perfectly.
