Launching a 17-site wide clinical research social media campaign with Proinnovera GmbH

Just R has launched a 17-site wide clinical research campaign with Proinnovera GmbH, a leading Clinical Research Organisation with headquarters in Munster, Germany. The campaign aims to attract a targeted demographic of people across Europe who have been diagnosed with a mild or moderate form of Psoriasis Vulgaris, and recruit them to a clinical research trial.

The campaign will utilise social media recruitment across various channels including Facebook, and will be rolled out to audiences across 17 sites in the Czech Republic, Germany and Poland.

Just R designed all elements of the digital recruitment campaign including newspaper advertising, leaflets, online landing pages and digital adverts featuring healthcare branding.

The Just R team has previously worked on other successful clinical research recruitment and healthcare branding campaigns including the UK-wide Psoriasis Shout Out, which featured targeted social media recruitment with tailored digital video, photography and written content.

You can read more about the results of the Psoriasis Shout Out campaign here, and see elements of the live campaign with clinical research specialist Proinnovera here.