More than 250 Essex Healthcare Job Enquiries Generated with Collaborative Website Approach

More than 250 online job enquiries were generated in just a few months following Just R’s efforts in creating a new healthcare brand for Essex Primary Care Careers. The team developed a new brand identity and website to enable a simple, user-friendly healthcare recruitment process across seven Clinical Commissioning Groups (CCGs) within the county. Within six months, the new website has received almost 5,000 visitors, with web traffic up by 300% on the previous website.

Over a six month period, the team worked alongside Essex Primary Care Careers to develop a strong healthcare brand identity, design and build a recruitment website, film a suite of recruitment focused videos and deliver a social media recruitment advertising campaign to generate applications to a variety of Primary Care vacancies.

The social media recruitment campaign reached a targeted set of GPs, Nurses and Allied Health Professionals, the results of which were impressive; almost 5,000 visitors were attracted to the new website, a 300% increase on previous figures, and a total of 259 online enquiries were made as a result of the social media advertising.

You can read more about the partners involved and process here