Enabling Airedale NHSFT to Offer 16 Hard to Recruit Nurse Positions In Just 1 Month

Some NHS nursing positions are harder to recruit for than others – but when Airedale NHS Foundation Trust needed to recruit to its Elderly Care wards, along with promoting their Nurse Recruitment Event, a campaign from Just R led to an impressive 16 applicants being offered jobs!

Just R created a tailored social media campaign with written content, video and imagery showcasing the unique development opportunities that working within this department offered to candidates.

In a bid to generate interest from Band 5 registered nurses interested in a career at Airedale NHS Foundation Trust, Just R organised and executed a photo and video shoot on location at the Trust.

Here, the Just R team met with and interviewed staff, and took photos and video footage of them at work, generating bespoke content which would later be communicated through the targeted advertising campaign.

A one-month targeted social media strategy was designed and delivered across Facebook and Twitter directing interested candidates to an open day event at the Trust. During the campaign period, the content reached a targeted audience of nearly 110,000 and generated 59 online applications.

At the event, the team welcomed around 30 interested applicants and of these, 16 were offered nursing positions at the Trust.

The Results

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In just four weeks, the Just R team helped Airedale deliver their latest successful campaign, an outstanding result for a department many NHS Trusts across the country struggle to adequately recruit for.

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