Airedale NHS FT approached Just R for help with their recruitment strategy

Airedale NHS Foundation Trust was looking to generate awareness and boost attendance to their next nurse recruitment event.

They were looking to attract a variety of applicants to numerous roles available within the trust, at the same time looking to maximise on their current reach and engagement for future recruitment opportunities through social media.

They wanted to focus on the unique selling points of the Trust itself, why would a nurse want to work and live in the Airedale Area…we thought that using real life nursing staff would help get their point across and using both video and Gifs Animation this certainly boosted engagement and attraction.

With only a month until their next nurse recruitment event, time was of the essence and over just a 4 week period Just-R generated over 60 advertising posts, targeting relevant candidates based on location, job role, qualifications and personal interests… The response was incredible!

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The campaign reached 118,489 people

Over the month 4,120 people engaged with the campaign

30 job offers made

The response received from their first nurse recruitment campaign exceeded all expectations and with another recruitment event coming up in the New Year, we look forward to carrying on their success into 2018.

Whatever the needs of your organisation the just r team will develop a solution that is right for you. To find out more, please get in touch:








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You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.