Better With You is the recruitment identity for Bay Health And Care Partners (BH&CP) – a nationally recognised provider of leading edge, models of care. BH&CP represents 10 health and social care providers delivering care across the Morecambe Bay area – all with a shared vision of helping our local communities enjoy great physical, mental and emotional wellbeing.

The collaboration between the organisations also offers the partners the opportunity to drive recruitment efficiencies by way of joined up recruitment campaigns, facilitated through the recruitment website.

Recruitment Websites Bay

The Challenge

Bay Health and Care Partners came to Just R with a brief to develop a user friendly, recruitment website that could be accessed by both potential candidates and the partner organisations in order to advertise and apply for jobs across the partnership. The jobs ranged from GP’s to Gardeners and Nurses to Receptionists so it was key to develop a site that was content lead and accessible by a wide range of users.

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The Solution

On commencement of the website design it became apparent that the partnership was also in need of a stronger brand identity, (having previously used only a logo along with NHS brand guidelines) the organisation needed a strong recognisable identity that could be used across the new website as well as ongoing advertising and communications.

The Just R team developed a number of visual themes to demonstrate what Bay Health & Care Partners stood for, the chosen theme was one of pathways which translated really well into a short explainer video used on the website as an introduction to BH&CP. Using the explainer video enabled us to define within a couple of minutes what the organisation stands for as well as summarising what users can find on the new website.

The Results

The website took just under 3 months from start to finish and final results are a simple to use, informative site that has the ability to grow as the organisational needs change. The site hosts all job opportunities available across the 10 BH&CP giving applicants a one stop shop to search for NHS and Public Sector Healthcare Job opportunities across the Bay area.

The site is fully trackable with a focus on goal completions to enable BH&CP to understand where their job applications are coming from, therefore generating understanding of the best channels to promote their future job vacancies.

Whatever the needs of your organisation the just r team will develop a solution that is right for you. To find out more, please get in touch:

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