Enabling Bradford Teaching Hospitals NHS Foundation Trust to offer 14 AMU nurses permanent jobs in just 4 weeks!



Our most recent campaign for Bradford Teaching Hospitals NHS Foundation Trust has enabled the trust to reach more than 100,000 prospective employees, and offer 14 AMU nurses permanent jobs in just 4 weeks!

The campaign, which directed a select audience across social media channels to vacancies in Bradford’s Acute Medical Unit (AMU), saw 99 online enquiries generated, resulting in 17 nurses attending an open day at the hospital.

Bradford AMU

Over a four-week period in September-October this year, the AMU campaign delivered two tailored Facebook posts each day to promote the nursing opportunities available with the department at Bradford Infirmary. Interest was driven to a ‘Nursing Team Bradford’ open day on 16 October, through which 14 nurses were offered roles, 7 of whom were qualified nurses available to start work immediately.

The Results

Just R deliver year-round social media advertising campaigns for Nursing Team Bradford, bringing a new recruitment focus to their campaign every four to eight weeks, creating specialised content, video and photography. Through this approach, each nursing department within the Trust is able to highlight the benefits and USPs of working within their team and Just R are able to tailor the audience to that specific vacancy.

The advertising campaigns, which feature news, tailored job role posts and important information about the Trust, are delivered across Facebook, Instagram and Twitter. The unique nature of the campaign allows applicants to head directly to the Nursing Team Bradford recruitment website,  which was developed by Just R as a portal to enable simple, transparent online nurse applications.

The Just R team of specialists also fully track the response and efficiency of each nursing recruitment advertising campaign through the full-integrated site.

If your trust is looking for a trusted, proven method of directly recruiting permanent, qualified nurses the Just R team would love to help! Contact us on the link below:

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