Just R Helps Increase NHS nurse Recruitment at Bradford Teaching Hospitals NHS Foundation Trust as 14 AMU Nurses Offered Permanent Jobs in just 4 Weeks!

 

 

Our most recent, four-week long social media campaign for Bradford Teaching Hospitals NHS Foundation Trust has enabled the Trust to reach more than 100,000 prospective employees, and offer 14 AMU nurses permanent jobs!

The digital nursing recruitment campaign, which directed a select audience across social media channels to vacancies in Bradford’s Acute Medical Unit (AMU), saw 99 online enquiries generated, resulting in 17 nurses attending an open day at the hospital.

Bradford AMU

Over a four-week period in September-October this year, the AMU campaign delivered two tailored Facebook posts each day to promote the nursing opportunities available with the department at Bradford Infirmary. Interest was driven to a ‘Nursing Team Bradford’ open day on 16 October, where candidates could find out all about opportunities within NHS nursing in Bradford. At the event, 14 nurses were offered roles, 7 of whom were qualified nurses available to start work immediately.

The Results

THE CAMPAIGN REACHED OVER 100,000 PEOPLE

IT GENERATED 99 ONLINE ENQUIRIES

83 PEOPLE REGISTERED INTEREST IN ATTENDING THE EVENT

Just R deliver year-round social media advertising campaigns for Nursing Team Bradford, bringing a new recruitment focus to their campaign every four to eight weeks, creating specialised content, video and photography. Through this approach, each nursing department within the Trust is able to highlight the benefits and USPs of working within their team and Just R are able to tailor the audience to that specific vacancy.

The advertising campaigns, which feature news, tailored job role posts and important information about the Trust, are delivered across Facebook, Instagram and Twitter. The unique nature of the campaign allows applicants to head directly to the Nursing Team Bradford recruitment website,  which was developed by Just R as a portal to enable simple, transparent online nurse applications.

The Just R team of specialists also fully track the response and efficiency of each nursing recruitment advertising campaign through the full-integrated site.

If your trust is looking for a trusted, proven method of directly recruiting permanent, qualified nurses the Just R team would love to help! Contact us on the link below:






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Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.