Delivering a relocation message
for Royal Cornwall Hospitals NHS Trust

Just R began work with Royal Cornwall Hospitals in May 2019, with an initial objective to attract experienced ODP’s and Band 5 Nurses from outside of the region to relocate to Cornwall. The initial project work involved the development of a digital recruitment identity along with detailed messaging on the benefits of moving to the region and opportunities available at the Trust. We then delivered the messaging to a targeted digital audience of Theatre staff from specific region of the UK.

The initial 2 month digital project has delivered phenomenal results! Receiving applications from:

  • 25 qualified nurses
  • 21 ODP’s
  • 8 Newly qualifying nurses
  • And 1 Paediatric Consultant!

Applications have been received from across the UK including the North West, Midlands and the South East.

The digital campaign has reached nearly 200,000 people and the total number of applications received was 114. Given these excellent initial results the Just R team are confident that going forward our innovative digital solutions will enable the Trust to reduce their reliance on agency recruitment and ultimately reduce recruitment costs.

Here’s how we did it:

RCHT Theatres Event Cover Desktop

RCHT Theatres

Branding

We created a strong, identifiable recruitment brand that could be utilised for all departments across the Trust. The team are now standing apart from competitor organisations.

Photography & Video

We worked with all departments across the Trust to develop engaging photography and video with the right messaging to reach passive job seekers and attract them to the organisation.

Digital advertising

We developed a digital strategy – specifically aimed at who the Trust were trying to reach.  Digital advertising enables organisations to reach passive job seekers – sometimes immediately, but we also find that job seekers come back to us in 6, 12 or even 18 months time.

View the Facebook page here

More about us

Just R are healthcare recruitment marketing experts – dedicated to finding the right people to work for the NHS. To date we’ve teamed up with 25 NHS organisations across the UK, so we understand the healthcare recruitment challenge and how to tackle it.

Want to understand more? We’d love to share our expertise and pave the way for you to create your future team. Get in touch via the form below or phone and chat to Rachael on 01228 534 872.








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You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.