Just R create a niche targeted recruitment campaign for large renal care providers Diaverum.

PROMOTING AWARENESS FOR A LARGELY UNKNOWN LEADING WORLDWIDE RENAL CARE ORGANISATION WITHIN THE UK

The Just R team recently worked with Diaverum, one of the worlds largest independent renal care providers to recruit qualified nurses, preferably with renal experience to fill vacancies primarily at their new site at Queen Mary’s Hospital, Sidcup as well as an additional need to create awareness for a brand new site opening in Thamesmead.

Although Diaverum is a leading provider of renal care worldwide the brand is largely unknown amongst nursing community in the UK, therefore there was a challenge to promote awareness of the organisation alongside the benefits and USP’s of working for the organisation.

An open day event was planned for 30th January and a 2 month digital advertising campaign was designed to drive applications and awareness.

A brand new Diaverum UK Facebook Page was established from which a series of over 120 Diaverum UK branded adverts including animated GIF’s, branded photography and expert copy were delivered. Over a 2 month period across both Facebook and Instagram their advertising campaign ran targeting the nursing community living within areas local to the new sites.

The campaign resulted in a consistent stream of high quality, experienced nurse candidates completing our simple online landing page. Connecting Diaverum directly to the nurse recruits that were interested in joining them, reaching a targeted audience that were previously unaware of the opportunities available within the organisation.