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Enabling GMMH NHS FT to Appoint 26 Band 5 RMN’s in Less Than 2 Months!

GREATER MANCHESTER MENTAL HEALTH NHS TRUST ARE RESPONSIBLE FOR PROVIDING A WIDE RANGE ON MENTAL HEALTH SERVICES ACROSS MANCHESTER, BOLTON, TRAFFORD, SALFORD AND BEYOND.

The Trust came to Just R with a need to recruit registered Mental Health Nurses. Having previously tested a variety of methods including radio and specialist events to limited success the Trust were looking for a cost efficient, effective solution to their ongoing recruitment needs.

The Just R team worked with the Trust to create a recruitment focused social media presence for their brand “Together GMMH” for use across a variety of platforms that would enable them to target potential recruits, a method which they had not previously tested.

Recruitment Websites GMMH

Utilising the Trusts existing brand guidelines the “Together GMMH” social media campaign positioned the Trusts existing staff at the heart of the recruitment campaign. Through a variety of video, motion graphics and edited images Just R delivered an engaging recruitment message to appear in the social media feeds of potential new recruits.

GMMH Facebook Page

The digital advertising campaign across Facebook and Instagram was launched on 26th May driving to their first recruitment event which was only 2 weeks away. At Just R we would usually recommend at least 4 weeks to pre promote a recruitment event to reach as many candidates as possible and enabling them to arrange their calendars. Regardless of the short notice the event was still a resounding success, with 14 qualified/newly qualified Mental Health Nurses being appointed at the first event on the 9th June.

THE CAMPAIGN CONTINUED TO RUN FOR A TOTAL OF 7 WEEKS, WITH A SECOND RECRUITMENT EVENT HELD ON THE 28TH JULY AT WHICH A FURTHER 10 REGISTERED MENTAL HEALTH NURSES WERE APPOINTED.

IN TOTAL THE TRUST WERE ENABLED TO APPOINT 26 BAND 5 RMN’S!

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THE CAMPAIGN REACHED

133,288 targeted users

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Generated 36 Online Enquiries

17 Qualified RMNs, 9 Student Nurses, 8 HCAs

ARE YOU LOOKING FOR A COST EFFICIENT, EFFECTIVE SOLUTION TO YOU ONGOING RECRUITMENT NEEDS? GET IN TOUCH.








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