Essex Primary Care Careers

Collaborative Recruitment Website

Over the last six months, Just R joined forces with Essex Primary Care Careers on a project enabling a simple, user-friendly healthcare recruitment process across seven Clinical Commissioning Groups (CCGs) within Essex.

The CCGs collaborating in the partnership include Basildon and Brentwood, Castle Point and Rochford, Mid Essex, North East Essex, Southend, Thurrock and West Essex

The brief was to optimise the existing Essex Primary Care branding, creating a new recruitment focused identity to represent the CCG’s under a single umbrella, enabling the execution of a joint recruitment strategy. As part of the project, the Essex Primary Care Careers logo was created, providing a strong visual presence that would be instantly recognisable at recruitment events, in print and online.

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Once the branding was defined, Just R’s next step was to create an online portal that would host information on the career opportunities and vacancies available across the organisations’, promoting a variety of careers for GPs, Nurses, Allied Health Professionals, Receptionists and Administration staff.

The website would host details and feature an application solution for all vacancies available across the 240 GP practices under the seven CCGs.

Creating a content-focused, interactive website with strong healthcare branding was the objective, and with a need to appeal to such a broad audience, the team utilised the voices and experiences of staff currently working within the organisations to provide insight into their working lives.

Through video interviews and on-site photography, Just R was able to bring to life a true experience of working within Essex Primary Care, and the values of the organisations involved.

The website hosts all live jobs available from each of the 240 surgeries as well as an application solution and talent pool facility, to allow employers to process applications to jobs in real time. The website also features the ability to create a recruitment pipeline for future applications.

Once the website was launched, the priority was to educate and inform a curated audience of GPs, Nurses and Allied Health Professionals about the opportunities available to join the organisations. Just R developed a strategic social media advertising campaign to raise awareness of Essex Primary Care, promote the unique selling points of joining the teams, and drive candidates to an online application.

You can read more on the results of the project here

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