Healthcare Branding & Clinical Research Recruitment

Just R delivers successful clinical research recruitment advertising campaign for leading CRO, Proinnovera GMBH.

For the last 12 months the Just R team have been working with Proinnovera GmbH a leading Clinical Research Organisation with headquarters in Munster, Germany. We partnered with the Recruitment and Feasibility team to develop a consumer facing patient recruitment brand ‘Future For Patients.’

The new brand sits perfectly alongside and takes inspiration from the current proinnovera brand with it’s own unique online and social media presence aimed solely at recruiting potential patients. Enabling the delivery of targeted patient recruitment advertising campaigns for the organisation.

FFP Case Study1

FFP Case Study2

The Future For Patients website is an online portal where patients can complete study prescreening and online enquiry forms and be connected directly with the study site nearest to them.

To drive new patients to the website we created a digital advertising strategy which included targeted social media and Adwords activity across specific locations in Germany and Poland.

FFP Posts

Facebook Cover Template FFP Polska

The most recent social media and digital advertising campaign for Future For Patients saw an incredible targeted reach of over 2.2 million people in just 2 weeks! And delivered over 600 online enquiry forms directing interested patients directly to the dedicated study call centre.


Reached Over 2.2 Million People In Just 2 Weeks!


Received 600 Online Enquiries

Client Feedback

“When it comes to digital marketing there are loads of commentators that talk a good game, but Rachel and her team help us make it happen. They have enabled proinnovera, coached us and given the department the confidence to share proinnovera’s story widely. It’s engaging customers and industry commentators alike, and bringing our new business great results”.

Till Schröer, Head of International Operations at proinnovera

To find out how we can help you achieve your clinical recruitment goals – please get in touch with us!

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