Increasing nurse recruitment
by 55% for
Norfolk and Norwich NHS

By teaming up with Norfolk and Norwich University Hospitals to deliver a digital recruitment campaign, we’ve enabled them to increase their number of permanent, directly employed nurses by 55%. That’s a net figure of 106 nurses (this doesn’t include the staff who have moved on, so the true recruitment figure is even higher)

Want to know all the statistics?

  • Our campaign reached over 1.2million people. 
  • We engaged with over 52,000 people.
  • There were 565 contacts relating to nursing positions. 
  • That’s an overall net increase of 106 permanent nurses. 

 

This equates to: nurses recruited to post at less than £300.

Client feedback:

“Our Registered Nurse recruitment is up 55% against this time last year and we have managed to attract Nurses to Norwich who didn’t even know the city existed.” “The service is incredibly cost efficient, especially when you consider the reach of our campaigns. It feels like Just R are an extension to the recruitment team.”

Here’s how we did it:

Branding Increasing Direct Nurse Recruitment

Photography Increasing Direct Nurse Recruitment

Branding

We created a strong, identifiable recruitment brand that could be utilised for all departments across the Trust. The team are now standing apart from competitor organisations.

Photography & Video

We worked with all departments across the Trust to develop engaging photography and video with the right messaging to reach passive job seekers and attract them to the organisation.

Advertising Increasing Direct Nurse Recruitment

Website Increasing Direct Nurse Recruitment

Digital advertising

We developed a digital strategy for every department – specifically aimed at who the Trust were trying to reach.  Digital advertising enables organisations to reach passive job seekers – sometimes immediately, but we also find that job seekers come back to us in 6, 12 or even 18 months time. Over a 12 month period, our solutions were focussed on an ongoing top-up of the Trust’s recruitment needs.

Recruitment Website

We developed a specific recruitment website that’s user friendly and engaging. It’s a tool that can be easily utilised to sell the organisation to potential candidates and make the application process as easy as possible.

View the #TeamNNUH website here ›

More about us

Just R are healthcare recruitment marketing experts – dedicated to finding the right people to work for the NHS. To date we’ve teamed up with 25 NHS organisations across the UK, so we understand the healthcare recruitment challenge and how to tackle it.

Want to understand more? We’d love to share our expertise and pave the way for you to create your future team. Get in touch via the form below or phone and chat to Rachael on 01228 534 872.








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You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.