Just R helps staff ULHT’s Surgery and Theatres department mid-pandemic

 

The global pandemic doesn’t have to make recruiting the right people an impossible task – but if you need convincing, check out our latest campaign for United Lincolnshire Hospitals NHS Foundation Trust (ULHT)

The Recruitment Challenge

ULHT hired Just R to create a bespoke campaign to target passive jobseekers interested in nursing and ODP roles within the Surgery and Theatres department – a campaign that we delivered during the lockdown period.

Ulht Logo

Ulht Logo Strapline

Strategy & Tactics

Just R utilised the Trust’s current branding to develop a strong, recruitment-focused campaign identity for the department. We created and refreshed the Surgery and Theatres department Facebook pages and integrated bespoke online enquiry landing pages. 

A day-long photoshoot was held in early March at the Trust’s site, while our content team collaborated with the staff to discuss the unique selling points of the role, department and Trust. This allowed us to create tailored, engaging social media posts.

Our team contacted all candidates expressing interest through the online landing pages within 48 hours of submitting the form. We carried out additional screening tests and guided them through the application process in order to convert the maximum number of candidates.

 

Despite being launched in the middle of the global pandemic, campaign results were well above initial expectations:

Reach

Engagement

Forms

NMC Forms

Two Band 5 nurses have started positions within the Trust as a direct result of the campaign, two other candidates’ job offers are pending.

ULHT has also gained a steady stream of interest coming through from prospective candidates, allowing them to create a pipeline of potential new staff members.

If your Trust could benefit from creating a pipeline of prospective employees, or from filling hard-to-recruit positions, Just R can create a bespoke, cost effective and efficient campaign to suit your needs - get in touch today:






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Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.