Overhauling the branding and online presence of Knowles Transport to drive 195 high-quality applications

In less than three months, Just R overhauled the branding and online presence of Knowles Transport, and drove an incredible 195 high-quality applications for drivers, mechanics and planners.

Knowles Transport approached Just R as it struggled to attract quality drivers, and wanted to develop a pipeline of staff as business needs grew.

Just R developed the pre-existing Knowles branding and built a brand new website to showcase the transformed branding. The key for Knowles Transport was to raise the profile of the business, and improve reach to attract prospective staff aligned with their brand values.

Knowles Transport - Branding

Knowles Transport - Branding

The Just R team explored ideas around dynamism and sense of movement and speed, creating a slick, stand out updated style for Knowles. The colour palette used across the website is bold and consistent throughout, and a gradient overlay was used to make some of the photography even more eye-catching.

The team also explored the use of a strong chevron motif as well as the ‘swoosh’ from the logo itself to create the brand assets. This emulated the movement and speed with which the brand delivers its products.

Knowles   Brand

Knowles   Brand 1

In tandem with the new branding and website, Just R created a three-month long digital recruitment campaign in a bid to recruit Class 1 and 2 drivers, as well as some Warehouse Operatives, Forklift Truck Drivers, Mechanics and Planners.

“Just R offer a unique recruitment concept that has enabled us to attract a large number of candidates that we just couldn’t reach before. The support and dedication of the team is responsive, friendly and efficient which has enabled our partnership to get off to a great start!”

Alex Knowles
Managing Director

The recruitment campaign has proved exceptionally successful, with 195 high quality applications received, having reached a tailored audience of over 210,000.

Your company’s online presence could be improved with a bespoke branding package from Just R. We will work with your team to determine the look and feel of your website, and create tailored social media advertising to accompany the launch.

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Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.