Successfully Recruiting Qualified Paramedics to the North East Ambulance Service

Just R created a social media recruitment campaign for the North East Ambulance Service (NEAS) resulting in 18 applications currently being processed – with the social media campaign only half way through it’s run.

The NEAS needed to recruit qualified paramedics to its Trust, and felt a strong angle was to focus on candidates living in London who may be interested in exploring the idea of relocating to the North East.

NEAS

NEAS Branded Posts

Once the campaign aim had been decided, the Just R team worked with the Trust to generate powerful content combining written, video and photography features to play across social media platforms.

The digital recruitment campaign focused on the benefits of living in the North East, career development opportunities at NEAS and quotes from NEAS staff to really get to the heart of the Trust, its employees and its surroundings.

A TARGETED AUDIENCE OF MORE THAN 84,000 WAS REACHED

4,000 FACEBOOK AND INSTAGRAM USERS INTERACTED WITH THE CAMPAIGN

40 ONLINE APPLICATIONS HAVE BEEN COMPLETED

As of mid-November, the campaign is just 50% complete, and has already seen outstanding results. A targeted audience of more than 84,000 was reached, and more than 4,000 Facebook and Instagram users interacted with the campaign.

So far, 40 online applications have been completed, with 18 of these coming from qualified paramedics looking to relocate to the North East.

As part of the campaign, Just R created the tagline ‘NEAS: A Career For Life’. This was developed in conjunction with recruitment-specific branding to deliver the digital advertising campaign.

THE CAMPAIGN LAUNCHED ON 5 OCTOBER AND RAN FOR ONE MONTH, DRIVING INTERESTED APPLICANTS TO REGISTER ONLINE VIA A SIMPLE DATA CAPTURE LANDING PAGE, BEFORE COMPLETING AN NHS JOBS APPLICATION.

IF YOUR TRUST OR ORGANISATION NEEDS THE HELP OF A SPECIALIST DIGITAL RECRUITMENT FIRM, GET IN TOUCH WITH JUST R TODAY:






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Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.