Psoriasis Shout Out
PSORIASIS AFFECTS MORE THAN 1.8 MILLION PEOPLE IN THE UK. PSORIASIS SHOUT OUT IS AN INITIATIVE TO GET PEOPLE TALKING ABOUT THE SKIN CONDITION AND BRING PATIENTS TOGETHER WITH PROFESSIONALS WORKING IN THE FIELD. IT’S LED BY THE MANCHESTER CENTRE FOR DERMATOLOGY RESEARCH, WHICH IS ONE OF THE WORLD’S LEADING RESEARCH GROUPS.
THE CHALLENGE
• Increase brand awareness and social media reach and engagement figures.
• Boost attendance at a recruitment open day.
• Fill the current band 5 nursing vacancies.
THE SOLUTION
• Increase brand awareness and social media reach and engagement figures.
• Boost attendance at a recruitment open day.
• Fill the current band 5 nursing vacancies.
The Just-R Team developed a series of animations and videos featuring ambassadors of the Psoriasis Shout Out Initiative to talk about their experiences of living with psoriasis and how getting involved in clinical research has improved their condition and quality of life.
We also produced a short animation to educate people on what clinical research really involves, reasons to take part and how you can do so. All videos were featured as part of a targeted social media campaign aimed at encouraging people to attend events and sign up to find out more about clinical research.
FIND OUT HOW WE CAN HELP YOU ACHIEVE YOUR RECRUITMENT GOALS:
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