Tameside & Glossop appoints 28 nurses

Tameside and Glossop Integrated Care NHS Foundation Trust saw a huge spike in attendance at its latest Open Day, at which 28 nurses were given job offers, thanks to a digital recruitment campaign from Just R.

The team said that following the campaign with Just R, designed to recruit nursing staff, both the quantity and quality of the Open Day attendees was vastly improved.

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Of the 35 nurses in attendance on the day, 28 were offered roles at the Trust, 12 of these being experienced registered nurses. The Trust said that this was a vast improvement on previous events, which have seen an average of 15 offers being made, with just 3-4 of these being registered nurses. This latest event demonstrates a 300% increase in appointments made to registered nurses!

The Open Day was held following a 2 month-long digital recruitment campaign from Just R. The campaign ran across social media platforms to reach a defined audience of passive jobseekers, who were targeted with bespoke content and imagery, combined to create a brand new and unique visual branding for Tameside and Glossop.

A key feature of the campaign gave the Trust’s existing nursing staff a platform to say what nursing meant to them, why they chose to work at Tameside and Glossop, and what they enjoyed most about their nursing careers. Just R also integrated the value ‘everyone matters’ as a key element of the Trust’s branding.

Throughout the campaign’s run, the following results were achieved:

  • The campaign reached 240,421 people
  • 7,998 people engaged with the campaign over the month
  • The Facebook page received 123 NEW likes
  • 105 enquiry forms were completed

 

The actual attendance on the Open Day increased by 100% – a fantastic result giving the Tameside and Glossop team the chance to meet with 35 prospective, vetted candidates, and ultimately grow their team by an incredible 28 people.

If your Trust could benefit from creating a pipeline of prospective employees, or from filling hard-to-recruit positions, Just R can create a bespoke, cost effective and efficient campaign to suit your needs - get in touch today:






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Please confirm you have read and understood Just R’s GDPR Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly.