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Tameside & Glossop NHSFT Maternity Campaign

 

MATERNITY FOCUSED DIGITAL CAMPAIGN GENERATES 26 RELEVANT CANDIDATE APPLICATIONS IN JUST 3 WEEKS…

The recruitment and HR teams at Tameside and Glossop NHS FT had a need to create awareness of the opportunities available within the Maternity Unit. With a number of vacancies to fill the unit became the focus for a one month social media advertising campaign, part of the Trust’s ongoing commitment to promoting recruitment via digital advertising.

As part of the campaign a content creation day involving members of the Just R team and staff within the Maternity unit took place, with a photography and video shoot alongside interview sessions to enable the Just R creative team to meet the staff and get a feel for the department.

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Following the shoot the Just R design and animation team were able to develop a package of photo, video and written content for the social media campaign which focused on the unique selling points of the Unit and it’s amazing staff.

The social media campaign consisted of series of over 40 unique adverts placed over a 3 week period which including a variety of photos, short video clips, animated GIFs and unique copy, directly targeted at midwives living in a close geographical proximity to the Trust. The campaign was delivered across Facebook, Instagram and Twitter and directed applicants to a specifically designed landing page to capture their data.

THE RESPONSE RECEIVED FROM THIS FOCUS WAS OVER AND ABOVE ANYTHING THE RECRUITMENT TEAM HAD EXPECTED. WITH A PLAN TO CONTINUE A SIMILAR APPROACH FOR OTHER DEPARTMENTS IN THE COMING MONTHS…

WHATEVER YOUR RECRUITMENT NEEDS, WE HAVE A SOLUTION FOR YOU. GET IN TOUCH TO FIND OUT HOW JUST R CAN HELP.








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