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NORWICH & NORFOLK NHS REACH QUALIFIED DOCTORS THROUGH DIGITAL CAMPAIGN

TEAM NNUH AKA NORWICH AND NORFOLK NHS FOUNDATION TRUST APPROACHED JUST R SEVERAL MONTHS AGO, TO DISCUSS DIGITAL ADVERTISING OPPORTUNITIES TO ADVERTISE DOCTOR / CONSULTANT VACANCIES WITHIN THE OLDER PEOPLES MEDICINE DEPARTMENT AT THE TRUST.

Just R deliver year round social media advertising campaigns for the nursing departments within the Trust which have seen consistently excellent results in driving permanent band 5 nurses to the Trust. Having experienced the results of nurse recruitment advertising campaigns the team were keen to explore what could be possible for Doctor recruitment. The Just R team developed a digital advertising campaign across Facebook, Instagram and Linked In, utilising bespoke video and image content generated from a 1 day shoot at the Trust featuring members of the Older Peoples Medicine Consultancy team. Bringing to life the opportunities available for Doctors looking to progress their careers with Team NNUH. 

Unique video and creative content is the key to any strong online advertising campaign, it cuts through to passive audiences to reach targeted individuals (in this case Doctors) who may be considering a new opportunity but not yet actively seeking one. Video and photography is something that Just R will always advocate and are specialists at producing, enabling organisations to reach potential recruits that they would not otherwise find.

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The Team NNUH Doctors campaign focused on Ireland, promoting a message of relocation to Norwich driving to a recruitment event in Ireland on the 14th October. The campaign ran for just under 2 months and during that time generated the following results:

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THE CAMPAIGN REACHED OVER 100,000 PEOPLE

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32 PEOPLE EXPRESSED INTEREST IN ATTENDING THE RECRUITMENT EVENT IN IRELAND

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5 QUALIFIED DOCTORS ATTENDED AND MET WITH THE TEAM

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3 HAVE EXPRESSED EARLY STAGE COMMITMENT TO MOVE TO THE TRUST!

If your Trust is looking for a trusted, proven method of directly recruiting Doctors/Consultants the Just R team would love to help! Contact us on the link below:








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