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Enabling #TeamNNUH to Offer 10 Nurses Jobs in 1 day

NORFOLK AND NORWICH UNIVERSITY HOSPITALS NHS FOUNDATION WAS ABLE TO OFFER 10 NURSES JOBS IN ONE DAY AFTER A HUGELY SUCCESSFUL CAMPAIGN WITH DIGITAL RECRUITMENT SPECIALISTS JUST R.

The campaign, which directed attention to the Trust’s Emergency Department through social media channels, reached more than a quarter of a million prospective candidates for the nursing roles.

More than 120 enquiries were sent through to the Trust on the back of the campaign, which featured tailored content, video and imagery produced by the Just R team.

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Norfolk and Norwich University Hospitals NHS Foundation has been working with Just R under the recruitment brand #TeamNNUH, and this summer focused the recruiting strategy on its Emergency Department, a fast-paced, high-pressure unit which like many of its NHS counterparts, has an ongoing need to fill nursing roles.

The Just R team worked closely with the Trust to define unique selling points of the department, the roles available and the audience the Trust needed to engage with. A photography shoot was arranged alongside a series of targeted adverts, GIFs, images and video content, positioned in front of a specifically-targeted audience on Instagram and Facebook.

Through the campaign, applicants were led to the NHS Jobs site, and after an initial screening process, were invited to a recruitment event which was successfully held on 15 September at the Trust, giving the candidates the opportunity to meet their prospective employers and colleagues in person.

After reaching more than 250,000 people via the social media channels, the campaign engaged with more than 9,000 people and generated 121 online enquiries. This resulted in 10 successful job offers being made to nurses to staff the #TeamNNUH Emergency Department.

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