Social Media Recruitment Advertising

#TeamNNUH

Norfolk & Norwich University Hospitals NHS FT was able to offer 10 nurses jobs in one day after a hugely successful social media recruitment advertising campaign.

The campaign, which directed attention to the Trust’s Emergency Department through social media channels, reached more than a quarter of a million prospective candidates for the nursing roles.

More than 120 enquiries were sent through to the Trust on the back of the campaign, which featured tailored content, recruitment video and photography produced by the Just R team.

TeamNNUH Facebook Page Cover

Norfolk and Norwich University Hospitals NHS Foundation has been working with Just R under the recruitment brand #TeamNNUH, and this summer focused the recruiting strategy on its Emergency Department, a fast-paced, high-pressure unit which like many of its NHS counterparts, has an ongoing need to fill nursing roles.

The Just R team worked closely with the Trust to define unique selling points of the department, the roles available and the audience the Trust needed to engage with. A photography shoot was arranged alongside a series of targeted adverts, GIFs, images and video content, positioned in front of a specifically-targeted audience on Instagram and Facebook.

Through the campaign, applicants were led to the NHS Jobs website, and after an initial screening process, were invited to a recruitment event which was successfully held on 15 September at the Trust, giving the candidates the opportunity to meet their prospective employers and colleagues in person.

The incredible results:

Results-Icons

The campaign reached 250,000 people

Results-Icons

9,000 people engaged with the campaign

Results-Icons

121 people enquired online

After reaching more than 250,000 people via the social media channels, the campaign engaged with more than 9,000 people and generated 121 online enquiries.

This resulted in 10 successful job offers being made to nurses to staff the #TeamNNUH Emergency Department.

To read more about the work we do with #TeamNNUH, see these Case Studies:

#TeamNNUH Instagram Recruitment Campaign

#TeamNNUH Recruitment Up 55% On This Time Last Year

#TeamNNUH Doctors & Consultants Social Media Recruitment Campaign

 

You can find out how we can help you achieve your recruitment goals by getting in touch here:








You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.

Enquire today about your Pilot Campaign with Just R








You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.