NORWICH & NORFOLK NHS REACH QUALIFIED DOCTORS THROUGH SOCIAL MEDIA ADVERTISING CAMPAIGN

Team NNUH aka Norwich and Norfolk NHS Foundation Trust approached Just R several months ago, to discuss social media advertising opportunities to promote Doctor & Consultant vacancies within the Older People’s Medicine department at the Trust.

Just R delivers year round social media advertising campaigns for the nursing departments within the Trust which have seen consistently excellent results in driving permanent band 5 nurses to the Trust. Having experienced the results of nurse recruitment advertising campaigns the team were keen to explore what could be possible for Doctor recruitment. The Just R team developed a social media advertising campaign across Facebook, Instagram and Linked In, utilising bespoke video and image content generated from a 1 day shoot at the Trust featuring members of the Older People’s Medicine Consultancy team. Bringing to life the opportunities available for Doctors looking to progress their careers with Team NNUH. 

Unique video and creative content is the key to any strong online advertising campaign, it cuts through to passive audiences to reach targeted individuals (in this case Doctors) who may be considering a new opportunity but not yet actively seeking one. Video and photography is something that Just R will always advocate and are specialists at producing, enabling organisations to reach potential recruits that they would not otherwise find.

NNUH Doctors IPhone 6s With Posts

The Team NNUH Doctors campaign focused on Ireland, promoting a message of relocation to Norwich driving to a recruitment event in Ireland on the 14th October. The social media campaign ran for just under 2 months and during that time generated the following results:

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THE CAMPAIGN REACHED OVER 100,000 PEOPLE

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32 PEOPLE EXPRESSED INTEREST IN ATTENDING THE RECRUITMENT EVENT IN IRELAND

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5 QUALIFIED DOCTORS ATTENDED AND MET WITH THE TEAM

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3 HAVE EXPRESSED EARLY STAGE COMMITMENT TO MOVE TO THE TRUST!

If your Trust is looking for a trusted, proven method of directly recruiting Doctors/Consultants the Just R team would love to help! Contact us on the link below:








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You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.