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The C&M College Network needed to raise brand awareness amongst young people across South Manchester during a key period of the year – enrolment!

THIS A NEW TYPE OF EDUCATION AND TRAINING PROVIDER FOR THE STOCKPORT AREA SPECIALISING IN 16-19 PROVISION. AT ITS HEART ARE TWO COLLEGES, THE CHEADLE COLLEGE AND MARPLE SIXTH FORM COLLEGE, WHICH COMBINED HAVE A STUDENT POPULATION OF NEARLY 2,000.

This a new type of education and training provider for the Stockport area specialising in 16-19 provision. At its heart are two colleges, The Cheadle College and Marple Sixth Form College, which combined have a student population of nearly 2,000.

The Just-R team designed a content rich digital campaign which reached out to this very specific target audience, aiming to build brand recognition and engagement when they were receiving their results and making a decision about the next step.

There was lots of marketing activity vying for the attention of school leavers during this period, so it was important we made the C&M College stand out.

We did this with a range of ‘thumb stopping’ content delivered across social media including animated GIF’s, short and snappy videos, and clever visual designs.

They reached just over 64,000 young people and just under 5,000 of them engaged with the campaign.

We pushed them into second in the Facebook Engagement League Table, making them one of the biggest college brands on Facebook in the whole of Greater Manchester.

And we did all this in just 4 weeks.

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Reached more than 64,000 young people

5,000 young people engaged with the campaign

We pushed them into second in the Facebook Engagement League Table

WHATEVER THE NEEDS OF YOUR ORGANISATION THE JUST R TEAM WILL DEVELOP A SOLUTION THAT IS RIGHT FOR YOU. TO FIND OUT MORE, PLEASE GET IN TOUCH BY FILLING OUT THE CONTACT FORM BELOW:








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You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us directly. For more information about our privacy practices please see our Privacy Policy. By submitting this form, you agree that we may process your information in accordance with these terms. We use Campaign Monitor as our marketing automation platform. By submitting this form you also acknowledge that the information you provide will be transferred to Campaign Monitor for processing in accordance with their Privacy Policy and Terms.