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The Christie – Be Part Of It

 

BASED IN MANCHESTER, THE CHRISTIE IS AN INTERNATIONALLY RECOGNISED CENTRE OF EXCELLENCE FOR THE TREATMENT OF CANCER, CARING FOR MORE THAN 44,000 PATIENTS A YEAR. ALONGSIDE TREATMENT AND DIAGNOSTIC SERVICES, THEY’VE BEEN DELIVERING WORLD-FIRST BREAKTHROUGHS IN CLINICAL RESEARCH FOR MORE THAN 100 YEARS.

THE CHALLENGE

  Increase brand awareness and social media reach and engagement figures.
  Boost attendance at two recruitment open days.
  Fill the current band 5 nursing vacancies.

THE SOLUTION

  The design team carried out a social media audit, developing new design content including animated GIFs and a dedicated recruitment Facebook page.
  We delivered a targeted social media advertising campaign to educate, inform and engage with nurses in the surrounding area – encouraging event attendance and applications.

 

The Christie Staff Image

The Christie Staff Image2

Just R ran a two month pilot campaign to provide The Christie with an efficient, effective solution to recruit Band 5 Nurses to work in cancer care at the Trust. The campaign also focused on changing perceptions that Nurses needed oncology experience in order to work at The Christie.

The two month pilot involved a social media advertising campaign, directing potential candidates to two open day recruitment events and included the development of ‘The Christie – Be Part of It’ recruitment brand identity.

We ran a series of 60 targeted adverts, per month, combining images, videos and bespoke copy.

The campaign reached an incredible 242,830 people and engaged with 6,712 people. We received 95 email registrations of interest, registered 126 people to attend the two recruitment events (70 March / 56 April) and generated 499 Facebook Page likes.

CAMPAIGN REACHED OUT TO 242,830 PEOPLE AND RESULTED IN 126 REGISTRATIONS TO ATTEND TWO EVENTS.

IF YOUR NHS TRUST OR HEALTHCARE ORGANISATION HAS A NEED TO FIND A COST EFFICIENT, EFFECTIVE METHOD OF FINDING PERMANENT NURSES OR MEDICAL WORKFORCE STAFF THE JUST R TEAM WOULD LOVE TO HELP! CONTACT US BELOW AND A MEMBER OF THE TEAM WILL BE IN TOUCH RIGHT AWAY:








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