Psoriasis Shout Out

Just R has collaborated with the Psoriasis Shout Out team for the second time, to create a customised digital campaign for the 2018 Shout Out roadshow of events.

The Just R team created a campaign across social media channels featuring dynamic video posts, imagery and content to raise awareness of the skin condition, and to drive attendance to the Psoriasis Shout Out events planned in and around Manchester this October.

The Psoriasis Shout Out roadshow aims to raise awareness of psoriasis, and encourage enhanced conversation about the skin condition. The series of events held in the UK feature Shout Out volunteers on hand to answer questions about the condition, yoga sessions, Q and As with leading dermatologists, among other events designed to grow interaction between members of the psoriasis community.

This year’s Shout Out campaign also coincided with the Psoriasis Association’s 50th Birthday. The Shout Out team celebrated this landmark by asking those affected by psoriasis to submit a 50 Second audio recording chronicling their journey with the condition, helping to spread a message of hope throughout the psoriasis community.

Just R’s digital outreach specialists helped promote these ’50 Second Shout Out’ videos along with the series of events taking place during the Shout Out roadshow, of which several were attended and filmed live by the Just R team.

This campaign marks the second collaboration between Just R and the Psoriasis Shout Out team – in 2016 Just R generated a campaign promoting the roadshow, through which they created tailored animations promoting the work.

 

You can learn more about the 2018 Psoriasis Shout Out events and the work Just R has created by following the team on Twitter @PsoShoutOut or search for Psoriasis Shout Out on Facebook.

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