How do you recruit Nurses efficiently in 2017?

Virtually every NHS Trust in the UK has unfilled nursing vacancies, they also experience ongoing churn of staff leaving the organisation creating a desperate need for effective, efficient recruitment
And the truth is, traditional recruitment methods simply aren’t delivering the results that they used to, to deliver the numbers needed to keep up with demand.

 

Why Are Traditional Nurse Recruitment Methods Failing?

One fact is absolutely clear – there simply aren’t enough qualified Nurses in the UK to go around…
A report in early 2016 on the nursing workforce compiled by the Institute for Employment Studies for the Migration Advisory Committee highlighted evidence that an incredible one in 10 posts are unfilled.
Therefore in addition to the 360,000 nurses employed by NHS in England there’s an additional shortage of 1 in 10 posts, that’s over 30,000 nurses!

With shortages of these levels no matter how many adverts are placed by Trusts on NHS Jobs, they simply cannot attract enough applicants to fill their vacancies.

Traditional media options for Nurse recruitment such as RCN Bulletin Monthly Magazine and associated Recruitment Events, aren’t delivering the same results that they used to and offer little to no opportunity for Trusts to set themselves apart from one another.

Events are usually attended by 40+ Trusts all vying for the attention of the nurses in attendance, and the last copy of the Bulletin Magazine contained over 128 recruitment adverts!

The marketplace is crowded and highly competitive and nurses have such busy lives with so many options open to them, no wonder Trusts find it difficult to reach out to them and persuade them why their Trust is the perfect place to work.

 

NHS Trusts Need To Stand Out!

In order to secure the best nurses and fill vacancies in 2017 Trusts need to stand out.

Firstly they need to let nurses know they want them, then let the Nurses know why their Trust should be their first choice employer.

 

How Can They Do It?

Of course there are many forms of mass media that will enable Trusts to develop an identity and reach large audiences to promote their USP’s, vacancies and packages but they are largely very expensive with huge amounts of wastage.

 

What other advertising options are there?

Have you heard of a little social media platform called Facebook? It currently has 41 million active users in the UK alone and most users check it more than twice a day, some more that 10 times a day!
The likelihood of finding nurses on Facebook, is very high.
In fact 1.8 million of Facebook users in the UK have expressed an interest in Nursing through either their Job Title, Field of Study, Employer or Interests!
And that’s where a Facebook recruitment strategy works so effectively.
You choose who your adverts reach.

Users can be selected on the basis of age, sex, job title, location, field of study, interests and more.

So if you want to reach Palliative Care Nurses in Newcastle or Midwives in Norwich, you can.
Due to Facebook being a multimedia platform it allows you to build a strong brand using professional imagery, video, copywriting and graphic design –
Think of Facebook as a personalised digital newspaper displaying real time interactive stories that are relevant to each individual user.

They check this news feed several times a day and you can add your Trust advert to this newspaper.

 

How To Launch A Social Media Nurse Recruitment Campaign

Just R is a leading creative advertising agency made up of expert designers, copywriters and strategists.

We’ve developed working relationships with 10 NHS Trusts across the country helping them to recruit Band 5 Nurses.

We deliver strategic Facebook recruitment campaigns which have enabled Trusts to recruit an average of 30 nurses per campaign.

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