Royal Berkshire NHS Trust

The Just R team developed a digital strategy to raise awareness of the Trust and promote the USP’s of joining the Midwifery team at Royal Berkshire, the project kicked off with a dedicated video and photography shoot at the Trust working with the Midwifery team to capture what it means to be a Midwife at Royal Berkshire and why qualified Midwives should join them. A targeted digital advertising campaign then ran for 4 weeks to directly reach out to qualified Midwives and use the teams messages to urge them to join the Trust and the results were incredible!

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