Why Us?

As experts, Just R are on hand to work alongside your team to build a strong EVP. Using key messages combined with genuine accounts from those already working at your organisation, a story begins to unfold that puts your organisation into the spotlight! After all, your Employer Value Proposition comes from those team members that are living and breathing your values every single day.

Once you have established exactly what it is that makes your organisation stand out, it’s time to weave these values and key messages into a values based attraction strategy in order to attract individuals who align with your values.


The impact of an Employer Value Proposition

A well-crafted EVP can decrease annual employee turnover by


A strong EVP, coupled with a values based recruitment strategy, increases the commitment of new employees by


EVP and Employer Brand

A good Employer Value Proposition can help an organisation draw the attention of top talent. It is an identified consistent message about the unique benefits and experience of working at your organisation and highlights the unique aspects you offer that attract, engage and retain top talent.

While the EVP communicates to your potential and existing employees what they can get in return for working for your organisation, your employer brand refers to the reputation as a whole, not just potential employees. These two terms do overlap, since an employer brand aims to present your Employer Value Proposition in a creative and captivating external message.

Evp Employer Brand Service Image 01 01 01

Why It's Important

While your Employer Value Proposition is vital in attracting the right people, it’s also an important tool to consider in your retention strategy. In essence, your Employer Value Proposition aims to answer the question “why should I want to work for your organisation rather than somewhere else?”, and this applies to both the attraction and retention of staff. Existing employees are your most valuable source of advertising, and so integrating your EVP into your internal communications is essential in retaining the brilliant staff you already have.

A strong Employer Value Proposition also helps to bring your People Promise to life!

Find out other ways that we can help you

See our case studies

We work together with Trusts to attract, retain and develop good people who will provide vital care across great roles

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Warrington and Halton ED Nursing campaign

1 Month, 5 Hires: How Just R Enabled 4 Midwives and 1 Pre-Reg Pharmacist to Be Offered Roles in Only 4 Weeks

Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

The consortium Trusts of CapitalNurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives

The Christie campaign design, Nursing careers

Vibrant rebrand helps The Christie to establish a talent pipeline of over 100 Qualified Nurses in 6 months

NHS careers - routes into NELFT

The power of advertising: attracting over 2000 candidates to NELFT


Just R amass 134 enquiries of interest for BDCT admin vacancy in just 4 weeks

NELFT asset

NELFT attract over 130 AHP’s through collaboration with Just R

NELFT asset

NELFT attracts over 330 Qualified Mental Health candidates through digital marketing


Let’s Work Together