Having worked with over 60 NHS Trusts and healthcare organisations, we know what is going to make your organisation stand out against the competitors. 

An employer value proposition (EVP) is your organisation’s core benefits that make up your wider employer brand. It is the promise you make to your employees of what they will experience when they work with you.

Using key messages combined with genuine accounts from those already working at your organisation, a story begins to unfold that puts your organisation into the spotlight. After all, your Employer Value Proposition comes from those team members that are living and breathing your values every single day.

With a strong EVP, you will attract values-aligned top-talent which will ensure you are building a substantial, thriving workforce.

A great Employer Value Proposition can help an organisation draw the attention of top talent. It is an identified consistent message about the unique benefits and experience of working at your organisation and highlights the unique aspects you offer that attract, engage and retain top talent.

While the EVP communicates to your potential and existing employees what they can get in return for working for your organisation, your employer brand refers to the reputation as a whole, not just potential employees. These two terms do overlap, since an employer brand aims to present your Employer Value Proposition in a creative and captivating external message.

While your Employer Value Proposition is vital in attracting the right people, it’s also an important tool to consider in your retention strategy. In essence, your Employer Value Proposition aims to answer the question “why should I want to work for your organisation rather than somewhere else?”, and this applies to both the attraction and retention of staff.

Existing employees are your most valuable source of advertising, and so integrating your EVP into your internal communications is essential in retaining the brilliant staff you already have.

A strong Employer Value Proposition also helps to bring your People Promise to life!