Using Social Media To Recruit Doctors and Specialist Medical Staff

For NHS Trusts to continue delivering high quality patient care, it’s vital that they continue to recruit talented doctors and specialists.
According to data from the BBC, 7-10% of doctors posts are vacant.
So what can Trusts do to attract doctors and fill these vacancies?

Now, more than ever, they need a doctors recruitment solution which is both effective and affordable.

Recruitment Agencies Can Be Costly

Recruitment agencies can help when it comes to filling a position, but it comes at a considerable cost. Agency fees will often include a percentage of the yearly vacancy salary.

Plus agency recruiters are so keen to secure the hefty fees, they will aim to find anyone and everyone that fit’s the bill, rather than the perfect candidate.

Not to mention the fact it costs for every single applicant.


The Future Could Be Social Media.

Facebook has a unique targeting system, that allows advertisers to specifically choose who the adverts will reach.

Users can be selected on the basis of age, sex, job title, location, field of study, interests and more.

And according to Facebook data on Job Titles, Field of Study and Interests there’s currently an audience of 33,000 Medical Doctors currently active on Facebook in the UK.

If a Trust developed and delivered a strategic Facebook advertising campaign they could reach out to these doctors, engage them, communicate the Trust USP’s and inspire them to apply on an ongoing basis enabling a constant flow of applicants.

Because it’s such a dynamic, multi-media platform, Facebook can help to build a Trusts brand using expert copywriting, design, animation, video and more.

Helping the doctors to understand why this Trust, is the perfect place to work.

And because this is an advertising campaign, you don’t pay per applicant you simply pay for the campaign, with no limit on the number of candidates or applications.

If you receive lots of doctor applications, the price stays the same.


How To Launch A Doctor Recruitment Campaign On Social Media

Just R is a leading social media advertising agency made up of expert designers, copywriters and strategists.

We’ve developed working relationships with 10 NHS Trusts across the country.

We’ve developed a Facebook recruitment strategy which has proven incredibly effective for recruiting staff within the NHS.

To learn more about our doctor social media recruitment campaign, please click below:


See Our Doctors Recruitment Strategy

To start the conversation about a recruitment campaign for your Trust, contact us today.

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