WHY USE VIDEO ADVERTISING IN RECRUITMENT?

The use of video is everywhere online – video streaming service YouTube is the world’s second most visited website, just behind Google, and experts predict that during 2019, video will account for 80% of all global internet traffic.

When you’re recruiting, video has never played as much as a pivotal role as it does today. It’s an immediate attention-grabber, away from the reams of text that people receive all day long – you can bring to life a job role, prospective colleagues and the place of work in an instant.

Just R’s team of experts have worked on video campaigns to recruit nurses, doctors, specialists and support staff for NHS organizations across the UK. Most recently, we ran a hugely successful campaign with Essex Primary Care, which heavily featured tailored video content unique to the organization.

So why should you be using video in your recruitment campaigns? Let Just R and Essex Primary Care tell you…

  1. Through the use of tailored video content, you can create a visually appealing campaign without the need for pages of text. Instead, integrate your key messages with real people from the organisation 
  2. Offering prospective candidates the chance to ‘meet’ people who already work in the organisation is priceless, and can really put candidates at ease. During our campaign with Essex Primary Care, we spoke with real members of staff at all levels of seniority, who could give insights into why they chose to work for the organisation, from nurses and apprentices to GP’s and support staff real people relayed the things they love about working there, including tips for new recruits.
  3. The great thing about video content is that it’s so easily shareable – meaning people can easily send the link on to a friend or family member they think may be suitable, without them having to read through a lot of text to work out if the job is right for them – instead, they can simply click on a link, ‘meet’ the people they’d be working with and get a genuine feel for the company and job role
  4. As well as meeting with prospective colleagues, video footage of the hospital or Trust that they’d be working within adds a real sense of authenticity to a recruitment campaign. During our time at Essex Primary Care, we filmed staff interacting in their respective departments, and allowed for candidates to see exactly where they’d be working.
  5. Strong visual footage gives organisations like Essex Primary Care the chance to really promote their brand, what it stands for, and its culture. It’s a good way for prospective employees to decide if the hospital is the right fit for them, and gives them the chance to hear all about the organisation in a much more visually appealing way that a standard job advert online.
  6. You can increase your website SEO rankings quite dramatically with the use of video. Digital marketing specialist Brightcove suggest that your rank can see a 157% increase in organic traffic from search engine results – so get climbing that result page ladder!

There are many reasons to use strong video advertising through your recruitment campaigns; and as demand heightens, more organisations are getting ahead of the curve and introducing it as an integral part of their campaign.

Our video campaign has enabled Essex to generate 52 applications to a nurse recruitment campaign within the first month.

If you’re interested in finding out how Just R can support your digital recruiting needs with a tailored campaign, get in touch today!