7 Reasons Why Every NHS Trust Needs an Employer Brand
With 60% of the public choosing a place to work based on their beliefs and values, employer branding has influence over a lot more than you might think.
It communicates your organisation’s core benefits, values and reasons as to why anyone should consider joining you. It can act as a promise between employer and employee, cultivating the culture of your Trust and communicating the benefits that make you stand out from your competitors. It can even decrease the overall time and cost per hire (by 50%), as applicants will come to you if they are attracted to the company.
There are additional factors as to why it is vital that NHS organisations implement an employer brand. It is a candidate driven market, not only in healthcare, but across the board. Prospective employees have a vast range of opportunities to choose from and whilst there are similarities, every Trust is different – you should be shouting about the things your Trust does that sets you apart from the rest.
Employer branding is simply how you market your company to desired job seekers and existing staff – as opposed to the more general corporate brand reputation and value proposition presented to customers.
When you amalgamate and visualise an employer brand, you arm a prospective candidate with a reason why they should choose you. When you communicate your attractive and realistic value proposition, you facilitate better recruitment, attract top talent and pave the way for a values-aligned workforce.
The biggest challenge? Making sure that what you are saying is realistic and truthful – or you are more at risk of damaging your reputation as an employer. An employer value proposition encompasses the steps you can take to build a great employer brand – it’s considering all of the things you currently do, will do, and plan to do in the future that will benefit your employee. It should be true to the experience an employee should and will find.
What are the implications of a strong employer brand? Easy. Company culture, employee development and engaging and attracting prospective employees – encouraging values aligned, top talent to join your teams.
Not only that, but when paired with a high impact digital marketing strategy, you are top of mind in your community, recognised as a trusted employer and engage your existing staff in being a part of something big.
7 reasons why every NHS Trust needs an employer brand
1. Communicate your core benefits and stand out from competitors
2. Engage existing staff who will be proud to work for you
3. Establish your promise between employer and employee – improving retention
4. Visualise your strengths and shout about them
5. Sharpen your identity and attune your values
6. Give prospective candidates a reason to choose you
7. Be recognised as a trusted brand and employer
