Our Story

About Us

We are doing what needs to be done to future-proof the NHS workforce and eradicate the over-reliance on temporary agency solutions.

Just R was founded by Rachael Bagshaw in 2016. It was through her involvement in a short project on behalf of an NHS hospital that Rachael made the discovery which would lead her to start the company – the NHS annual temporary staffing spend, which at that point was in excess of £3.2 billion. Rachael is deeply passionate about the healthcare sector and our NHS, and was compelled to do something about this issue. Her 10 year career in advertising gave her the insight and expertise to be convinced that there was an alternative, sustainable and less costly solution to recruit staff to the NHS and it hinged around employer brand and strategic, proactive marketing.

Just R is a team of Project Managers, Content Creators, Digital Strategists, Brand and Employee Engagement Specialists, all with a shared vision of creating working environments where people who want to be their best can thrive.

Meet The Team

Margaret Mead

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.


At Just R’s core is a passion to future-proof the workforce of the NHS. We work exclusively within healthcare and have so far helped over 60 NHS Trusts across the UK to improve the way they attract ultimately retain their people.

Taking inspiration from strategies used by some of the best companies and leaders, we bring world class solutions to our nation’s healthcare system. We’re passionate, dedicated and ambitious about driving positive change, evidenced in our B Corp Certification, awarded in 2021.

Find out how we can help

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See our case studies

We collaborate with Trusts to attract the workforce of today, and inspire the workforce of tomorrow.

Most Recent
The Christie   Nursing Refresh   05 23   Asset 16

Just R Enable The Christie to Reduce Nurse Vacancies from 100 to 43 with Sustainable Workforce Solutions

Betsi Mental Health And Learning Disabilities Assets 6

Encouraging Candidates to Consider NHS Jobs Through Admin Roles

Tameside  25 Feb Nursing Event  01 23   Facebook Event Cover Photo

Tameside & Glossop Fill 9 Hard to Recruit Vacancies in 6 Weeks

Warrington and Halton ED Nursing campaign

4 Months, 26 Hires: How Just R Enabled Offers for Midwifery and Pharmacy Roles

Advertisement for a recruitment event with Stockport NHS Trust, searching for more healthcare workers to join

Long Term Partners Fill 142 Vacancies in 8 Months

East and North Hertfordshire Theatres NHS recruitment campaign

Pipeline of 46 Qualified Nurses Attracted to East and North Hertfordshire in 3 Months

Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

Consortium Trusts of Capital Nurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives


Who Are We?

We are built to operate as an extension of NHS teams, providing expert bolt on support in order to maximise recruitment efficiencies.

Meet the team
select portraits of Just R team