Our Story

About Us

We are the antidote to expensive, temporary staffing agency solutions which are being overused and over relied upon by the NHS.

Just R was founded by Rachael Bagshaw in 2016. It was through her involvement in a short project on behalf of an NHS hospital that Rachael made the discovery which would lead her to start the company – the NHS annual temporary staffing spend, which at that point was in excess of £3.2 billion. Rachael is deeply passionate about the healthcare sector and our NHS, and was compelled to do something about this issue. Her 10 year career in advertising gave her the insight and expertise to be convinced that there was an alternative, sustainable and less costly solution to recruit staff to the NHS and it hinged around employer brand and strategic, proactive marketing.

Just R is a team of Project Managers, Content Creators, Digital Strategists, Brand and Employee Engagement Specialists, all with a shared vision of creating working environments where people who want to be their best can thrive.

Meet The Team

Margaret Mead

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.


At Just R’s core is a passion to drive positive change to the NHS. We work exclusively with the NHS and have so far helped over 60 Trusts across the UK to improve the way they attract, convert and ultimately retain their people.

Taking inspiration from the world’s best companies and leaders, we bring world class solutions to our nation’s healthcare system. We’re passionate, dedicated and ambitious about driving positive change, evidenced in our BCorporation Certification, awarded in 2021.

Find out how we can help

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Rosie looking at the client wall
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See our case studies

We collaborate with Trusts to attract the workforce of today, and inspire the workforce of tomorrow.

Most Recent
Warrington and Halton ED Nursing campaign

1 Month, 5 Hires: How Just R Enabled 4 Midwives and 1 Pre-Reg Pharmacist to Be Offered Roles in Only 4 Weeks

Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

The consortium Trusts of CapitalNurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives

The Christie campaign design, Nursing careers

Vibrant rebrand helps The Christie to establish a talent pipeline of over 100 Qualified Nurses in 6 months

NHS careers - routes into NELFT

The power of advertising: attracting over 2000 candidates to NELFT


Just R amass 134 enquiries of interest for BDCT admin vacancy in just 4 weeks

NELFT asset

NELFT attract over 130 AHP’s through collaboration with Just R

NELFT asset

NELFT attracts over 330 Qualified Mental Health candidates through digital marketing


Who Are We?

We are built to operate as an extension of NHS teams, providing expert bolt on support in order to maximise recruitment efficiencies.

Meet the team
Who We Are - photos of the Just R team