Our Story

About Us

Just R is a team of entrepreneurial Marketing, Brand and Communications specialists. We share the vision of creating working environments where people who want to be their best can thrive.

Just R was founded in 2016 by Rachael Bagshaw. Following a career in advertising, but with a deep passion for healthcare and problem solving, Rachael’s initial goal had been to drive change to the world of clinical research recruitment. After undertaking a short project supporting an NHS Trust to recruit nurses, she was introduced to the workforce challenges of the NHS and the impact on its people and those in their care. The success of an initial project resulted in the decision to take  Just R in an entirely different path!

6 years later, Rachael has built a team which she leads alongside her husband Ian, who joined the company in 2022, following a successful career in International Commodities Trading and Commercial Strategy.

Meet The Team

Ian Bagshaw, April 2022

The NHS is a cornerstone of the UK’s society and effects how we all feel as a nation on an emotional level not just a physical one. When it's under extreme pressure everyone of us either directly or indirectly will feel the effect of this in our life.


Core to Just R is a passion to drive positive change to the NHS. We work exclusively with the NHS, the biggest employer in Europe and the world’s largest employer of skilled professionals. We have helped over 50 Trusts across the UK to improve the way they attract, onboard and ultimately retain their people. We believe that by educating Healthcare Organisations on the power of Marketing, Brand and Communications and connecting together the right people, with a focus on sharing best practice, we can create a positive change – enabling NHS leaders to transform their workforce.

We have taken ideas and inspiration from companies such as Google, Netflix and LinkedIn and built a highly-skilled, energetic and enthusiastic team full of exceptional people, committed to ensuring our solutions are the best they can be. We’re passionate about the skills of our team and believe strongly in the ongoing investment in world class training and development – enabling them to be the very best at what they do.

Find out how we can help

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Our Three Pillars

Our approach is split into three key areas, with dedicated,
highly-skilled, expert teams heading up each solution:

Attracting 01


Attracting the right people whose values align with the organisation

Onboarding 01


Creating exceptional onboarding experiences to support candidates



Helping you to retain the very best people and improve working environments

We know we can’t change the world on our own, but we are dedicated to continual learning, testing, and refinement of solutions in collaboration with our inspirational NHS partners to bring about positive change within their Organisations.

See our latest collaborations

We work together with Trusts to attract, retain and develop good people
Who will provide vital care across great roles

Most Recent

Tameside and Glossop's Successful Maternity Event

DCHS Physiotherapy   28   FB   Style 2

Recruiting to qualified and newly qualified Physiotherapist vacancies in the lovely county of Derbyshire!


Creating a multifaceted identity to recruit a wide net of applicants

NELFT Website Case Study 01

Successsful recruitment website launch for North East London NHS Trust


Attracting qualified Occupational Therapists for hard to fill vacancies


Building an eye-catching brand to recruit to a unique role


Tameside & Glossop recruit 46 nurses in just 3 weeks!


Kick starting a new working relationship with an adaptable brand identity


Just R helps Bracknell Lighthouse Labs appoint 15 candidates


Who Are We?

Achieving better together

We are a team of ambitious individuals with growth mindsets who want to be the best we can be.

Meet the team
Who We Are