We deliver long-term, strategic solutions to future-proof the NHS workforce

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Our Story

About Us

We are doing what needs to be done to future-proof the NHS workforce and eradicate the over-reliance on temporary agency solutions.

Just R was founded by Rachael Bagshaw in 2016. It was through her involvement in a short project on behalf of an NHS hospital that Rachael made the discovery which would lead her to start the company – the NHS annual temporary staffing spend, which at that point was in excess of £3.2 billion. Rachael is deeply passionate about the healthcare sector and our NHS, and was compelled to do something about this issue. Her 10 year career in advertising gave her the insight and expertise to be convinced that there was an alternative, sustainable and less costly solution to recruit staff to the NHS and it hinged around employer brand and strategic, proactive marketing.

Just R is a team of Project Managers, Content Creators, Digital Strategists, Brand and Employee Engagement Specialists, all with a shared vision of creating working environments where people who want to be their best can thrive.

Meet The Team

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Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.


At Just R’s core is a passion to future-proof the workforce of the NHS. We work exclusively within healthcare and have so far helped over 60 NHS Trusts across the UK to improve the way they attract ultimately retain their people.

Taking inspiration from strategies used by some of the best companies and leaders, we bring world class solutions to our nation’s healthcare system. We’re passionate, dedicated and ambitious about driving positive change, evidenced in our B Corp Certification, awarded in 2021.

Find out how we can help

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See our case studies

We collaborate with Trusts to attract the workforce of today, and inspire the workforce of tomorrow.

Who Are We?

We are built to operate as an extension of NHS teams, providing expert bolt on support in order to maximise recruitment efficiencies.

Who We AreDEC23