Recruiting to Hard to Fill Specialist Brain Nursing Roles
Our Solution:
To help GOSH Brain Directorate achieve their goal of recruiting the specialist nurses they need, the strategy we developed was the creation of a campaign brand identity plus a high-impact digital advertising campaign, delivered over a 6 month period.
Campaign Focus:
The focus of the campaign was to reach, engage and attract the specialist nurses they need – mainly Band 6 Nurses and Band 5’s pursuing professional growth and development opportunities.
Alison Taberner-Stokes, Head of Nursing, Great Ormond Street Hospital for Children NHS Foundation Trust
I would recommend the team at Just R in a heartbeat. Without a shadow of a doubt their approach, expertise and knowledge about recruitment has been truly amazing. They are a dynamic, resourceful and very responsive team. They listen to the needs of their clients and respond accordingly. Hopefully with their help, we will turn adverts and videos, into interest and nurses wanting to engage and start exploring their careers with us. Their videos and digital strategy has been pivotal in demonstrating what a truly inspirational and amazing place it is to work at GOSH. The team are personable and expert at knowing their product, turning fruition into engagement.
This campaign launched in March and four months in the
Results are…
92 candidates have registered interest
Including 33 Qualified Nurses
- 10 Band 6 Nurses and
- 23 Band 5 Nurses
As well as further applications from Student Nurses … Future talent for GOSH to potentially nurture and grow!
Most critically GOSH have appointed 5 candidates
And have >5 further booked to interview!
An incredible result, achieved through a commitment to collaboration to achieve results from the start.
