Experts in advertising, supporting your workforce attraction challenges

Tameside and Glossop Ward Manager laughing

Why Us?

Having worked exclusively with over 60 NHS Trusts delivering brand and marketing solutions, we are experts in healthcare attraction and retention.

Understanding the value of advertising (just look at Coca Cola, Nike and Google), we exist to empower and educate the NHS and healthcare organisations in utilising specialised marketing techniques to attract the workforce of today and inspire the workforce of tomorrow.

The power of advertising

Traditional recruitment methods used by the NHS only target


of job seekers (those actively looking for a job)

This means you miss out on


of potential candidates (leaving behind those passive candidates who may not have considered you)

Why It's Important

Digital advertising allows you to reach your audience on the go, wherever they are, whenever they are online. It’s an especially great place to reach Gen Z and Millennial customers.

Over 5 billion people use social media worldwide, meaning it is an invaluable tool that enables you to reach mass amounts active and passive candidates. Social media offers the fastest, most efficient and cost-effective solution to attract both active and passive candidates.

NELFT Assets20

East And North Herts Theatres 7

Values based attraction

Values based attraction is key to attracting quality candidates whose personal values and behaviours align with those of the NHS and your organisation.

Putting values at the heart of the search for future employees has a myriad of advantages; it is an effective strategy to attract top talent and means employees are more likely to stay. 

Hard to recruit to areas

We understand that there are some areas with greater challenges than others, and through our approach we can put a focus on showcasing those hard to recruit roles. In these cases, it is vital that your organisation stands out from the competition and effectively communicates your employer brand.

Through digital attraction campaigns, recruitment websites and utilising the power of video and photography, we show active and passive candidates what it is like to work within your organisation, highlighting why your employees love coming to work every day.

Find out other ways that we can help you

How do we do it?

We are experts in developing employer brands, delivering high-impact, multi-channel digital advertising campaigns, and getting the results you need to attract to roles today, and inspire the workforce of tomorrow.

Just R act as true partners to the NHS, operating as an extension of your team. We deliver strategic marketing campaigns in a sustainable approach to solving your workforce shortages.



Roberta Fuller, Head of Hospital Reconfiguration at Royal Cornwall Hospitals NHS Trust

Just R not only helped to attract and hire the people we needed, they also helped raise awareness of our Trust and the excellent opportunities available here - they gave us the chance to tell our story in a more interesting, engaging way. They have brought a completely new dimension to our recruitment!

See our case studies

We collaborate with Trusts to attract the workforce of today, and inspire the workforce of tomorrow.

Let’s Work Together