We Are Just R

NHS Sustainable Workforce Solutions

Supporting progressive NHS Trusts and healthcare organisations to reduce temporary agency spend and grow a permanent, thriving workforce.

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Doing what needs to be done to future-proof the NHS workforce. Specialists in Sustainable Workforce Solutions, healthcare employer brand, marketing and advertising. 

We deliver long-term strategies to healthcare workforce challenges.

Our team of skilled experts are here to support the growth and retention of your permanent workforce now, and for the future.

Having worked with over 60 NHS Trusts and healthcare organisations nationally, we excel at discovering and developing your employer brand and employer value proposition, constructing careers websites and crafting impactful recruitment marketing strategies to grow and retain your permanent workforce, and reduce spend on costly, temporary alternatives.

Ultimately, our focus remains on providing the strategic, long term, cost effective solution for your organisation’s needs.



Our work with Just R has been really impactful over the many years we have worked together. They have captured the essence of TGIC, developed our Employer Brand and ensured it celebrates our staff and our values. We really recognise the impact working with Just R is having. We currently don’t have any vacancies and our turnover is the best it’s been for years.

Tracy Campbell, Deputy Director of Nursing

We’ve been working with Just R for over 5 years now on projects such as the design and build of our recruitment website and the ‘Routes into NELFT’ campaign. The work has had a major impact in engaging our community and directing people to apply for roles at NELFT. We refer to Just R as our partners – it’s a really successful, collaborative partnership. I’d recommended Just R to other Trusts who are looking for help in recruiting to hard-to-fill vacancies.

Cherrise Chand, Head of Resourcing

The Just R team went above and beyond to help us problem-solve, while coming up with new ideas and suggestions we hadn’t thought about. We are more than delighted with the work and we very much look forward to continuing our work together.

Selina Trueman, Deputy Programme Director

We love our new branding! Just R have listened to everything we fed back and we’re so thrilled with the results. We love the new colours and building shapes, plus the photography is great - everybody looks so joyful and colourful!

Hannah Miller, Programme Manager Urgent Care

Just R and their RPM system have taken out the heavy lifting and allow us to see, at a glance, where we are up to in terms of stages of the application process and the quality level of candidates. The Just R team are friendly and helpful, and will be an integral part of our recruitment process moving forward!

Jade Connolly, Birth Centre Manager

Our collaboration with Just R means that the heavy lifting of attraction is taken care of. They have built our Employer Brand and helped to promote our events throughout the duration of our long-term partnership, inviting screened candidates to come along to interviews. Their process means we are able to easily interview on the day and appoint to vacant positions across the Trust.

Ian Henry, Employee Resourcing Manager

The work Just R produced for us make me so proud of our team. They have captured what it’s like to work at Bradford, showcasing our Trust values and the honesty of the people that work here.

Samantha Dawe, Matron for Trauma & Orthopaedics, Breast & Plastic Surgery, Rheumatology & Dermatology


Read how we have saved our NHS partners millions against temporary alternative solutions to their workforce challenges.

Who we work with

See our case studies

We collaborate with Trusts to attract the workforce of today, and inspire the workforce of tomorrow.


Lets work together

Giving a voice to the few, to inspire the many

NHS Staff Stories, presented by Just R

NHS Staff Stories is a website dedicated to celebrating existing healthcare staff and educating the workforce of tomorrow on the possibilities and pathways available within the NHS. The video archive showcases uplifting stories from healthcare professionals who love what they do.

A resource to be shared with and by NHS organisations, educators, parents and the next generation, NHS Staff Stories exists to encourage the consideration of careers in healthcare!

Visit the site
NHS STAFF STORIES, presented by Just R