83 Nurses appointed by Tameside, helping to achieve 0 Nurse Vacancies!
It’s no secret that the NHS must put in time and resources into building a permanent workforce of professionals with shared values.
NHS Trusts should be striving to be the top choice for job seekers, now and for the future, attracting values aligned professionals and cultivating a culture of support and learning.
As experts in this field, we know the NHS would benefit greatly from recognising how powerful effective marketing is as a solution to healthcare recruitment challenges.
Take Tameside and Glossop Integrated Care NHS Foundation Trust (TGIC), for example.
We’ve been working with the Trust for over seven years, delivering high impact digital marketing and branding solutions.
And it’s working. They’ve seen a huge drop in staff turnover and currently have no nursing vacancies.
“We really recognise the impact working with Just R is having. We currently don’t have any nurse vacancies and our turnover is the best it’s been for years.”
“Just R have captured the essence of TGIC, developed our employer brand and ensured it celebrates our staff and our values.” says Tracy Campbell, Deputy Director of Nursing at TGIC.
“While we anticipate retirements impacting the workforce outlook, we know more than ever the importance of working with Just R, with great efforts in domestic recruitment going beyond 2023”
Tracy Campbell, Deputy Director of Nursing at TGIC
Over the 12 months working together our campaigns across Facebook and Instagram have:
Reached in excess of 1.1 million people
Generated over 700 applications of interest
Driven high volumes of candidates to in person events and most critically
Resulted In
- Offers made:
- 83 Qualified Student Nurses
- 18 Student and Qualified Midwives
- 2 Qualified Health Visitors
- 8 In-post to train for HV
- 1,050% ROI
- >£1 million saved
Tracy Campbell, Deputy Director of Nursing at TGIC
"We really recognise the impact working with Just R is having. We currently don’t have any nurse vacancies and our turnover is the best it’s been for years."
Strong employer brands lead to…
→ 28% lower turnover rate
→ 43% reduction in hiring costs
→ Twice as many responses to job ads
→ Improved retention of new starters within their first 6 months
Read more here: 7 Reasons Why Every NHS Trust Needs an Employer Brand
